How can you make a very average product stand out from the pack? Emotional Marketing expert Graeme Newell explains how some of the world's most powerful brands generate buzz for some very forgettable products. The secret is putting those average products in extraordinary situations.
Graeme Newellis a customer loyalty expert who shows companies how to turn idle customers into passionate groupies. Read his emotional marketing blog, watch free training videos, and download free white papers at the 602 Communications web site.