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Macy's Mobile Marketing Magic
By: Kaitlin T. Gallucci
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Coca-Cola may be the marketer of the year, but who is making moves in mobile? According to Mobile Marketer, Macy’s is the mobile marketer of the year.
Team Obama won the honor in 2008, Polo Ralph Lauren in 2009, and Starbucks in 2010. Macy’s win this year “is proof that more Fortune 500 and 1000 marketers understand that mobile is increasingly becoming the epicenter of the consumer’s interaction with family, friends, coworkers, brands and service providers,” according to Mickey Alam Khan, Editor in Chief of Mobile Marketer and Mobile Commerce Daily.
As Khan describes, Macy’s “put resources, talent, thought, boldness and strategic execution behind every action in its efforts to place mobile in a multichannel context,” such as with its Backstage Pass, Thanksgiving Day, and Believe campaign apps, as well as its mobile commerce strategy.
Coincidentally, AdAge’s marketer of the year Coca-Cola, was named mobile advertiser of the year by Mobile Marketer.

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About the Author
Kaitlin T. Gallucci is a New York based direct and digital marketing strategist. She tweets here.
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