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Marketers Making Resolutions for 2012
By: Kaitlin T. Gallucci
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We’re already just a few short weeks away from the new year. While things certainly don’t change overnight, marketers are making plans for 2012. StrongMail recently shared the results of its survey on marketing trends, and there’s good news.
 
Ninety-two percent of businesses surveyed intend to either maintain or increase marketing spending — 60% plan to increase spending on email marketing, and 55% on social media. On a related note, a massive 68% of marketers responded that they will be focusing on integrating email marketing and social media in 2012.
 
What are your marketing “resolutions” for the new year?


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About the Author
Kaitlin T. Gallucci is a New York based direct and digital marketing strategist. She tweets here.
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