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Making a Deal: Consumers vs. Businesses
By: Kaitlin T. Gallucci
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Despite the issues in the deal model, consumers love them…it’s the businesses that don’t. According to an infographic from BuySellAds, 44% of consumers use daily deal sites like Groupon, and 60% are subscribed to two or more sites. Thirty-eight percent of users actively check for deals once a day, and 22% check several times a day.
But what about the businesses offering these deals? Eighty-two percent of them were unsatisfied with the experience. However, there must be other elements at play besides satisfaction with the experience, because regardless, 45% of businesses said they would market a deal again.
Daily deals do attract consumers, but the issues facing businesses must be addressed if the model should continue to thrive. And while deals are popular, 52% of consumers feel overwhelmed by the number of emails they receive, and 60% believe there are too many deal sites that have emerged. A crowded market and excessive promotions could lead consumers to eventually be as dissatisfied with the experience as businesses are.

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About the Author
Kaitlin T. Gallucci is a New York based direct and digital marketing strategist. She tweets here.
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