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4 Common Mistakes to Avoid on Twitter
By: Mark E. Brown
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Twitter is a powerful personal and professional branding tool — until you break one of the unwritten rules of the game. Below are four Twitter mistakes to avoid, or face a stampede of Twitter followers running out the door.
  1. Constant self-promotion. It is easy to forget that Twitter is not a selling platform. Twitter is a community where people share information as opposed to unending self-promotion. People will not buy your products and they won't buy into you if all your tweets are “I” focused.
  2. You do not follow back. People on Twitter need to be followed. That is how we grow our networks and share our content. If you add followers but fail to follow back, soon you will be unfollowed and left sitting in the Twitterverse all by yourself.
  3. TWEETING IN ALL CAPS. By now you are well aware that sending an email in all caps is considered shouting. Well, it also applies to Twitter (as well as blogs and Facebook). It smacks of self-importance and will soon have your followers covering their ears and hitting the delete button.
  4. Your content is all that counts. Twitter is a place where we discuss current events, debate politics, share details about good restaurants, and blast bad ones. And, I hate to break it to you, but you cannot be the authority on every Tweet that takes place. If another person's content is good, retweet it. As soon as people see you are tweeting their content, chances are good that they will retweet yours.
Are there any other mistakes that you know of that can harm your credibility on Twitter?

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About the Author

Mark E. Brown is a personal branding expert, professional speaker, and business growth advisor. He has owned a number of award winning ad agencies and is the founder of Mark Brown Strategies, a communications and marketing agency. You can follow Mark on Twitter and on Linkedin.  

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