|4 Tips for Making Your YouTube Videos Go Viral
By: Mark E. Brown
I was approached last week by a head hunter who wanted to hire me to make her latest YouTube video go viral. I told her to put her checkbook away, because nobody has the secret sauce to create a viral buzz for a video.
With over 48 hours of video uploaded on YouTube every minute, very few videos get the massive viral exposure that results in millions and millions of views. However, to even have a shot at widespread viewership, you have to be aggressive and strategic in how you post and promote your video.
Of course, the main factor in having a successful YouTube video is you must have great content and it must be relevant. After that, it is up to you what happens next. To get you started on your way to worldwide exposure, here are four tips for optimizing YouTube videos:
1. Create short, high-quality videos.
Your video does not need to longer than two to three minutes at the max. Shorter videos shot with a high-quality camera result in the most views, links, and comments. And, remember to choose a high-resolution thumbnail image to characterize your video in the search results.
2. Place keywords in your video's title and description.
Search engines don’t have the ability to read video content, so it is up to you to tell the engines (and the viewers) what is contained in your video. Write a short, precise description of your video using the keyword terms most likely used by your viewers.
3. Become you own salesperson.
Promote your video through your Facebook, Twitter, and other social network channels. Have your friends and followers comment on your videos. Linking your video to your Facebook and Twitter accounts will result in others linking to your video. All of these promotion efforts will increase your video’s search engine rankings.
4. Make it easy for others to do the work.
Your settings on YouTube should allow your viewers to vote, comment, rate, and embed your video on their sites. I am always amazed at the number of people who go to the trouble of creating a video and then work against themselves by limiting viewer access.
Produce good content and implement these tips and you are well on your way to surpassing the most popular video of all time, Justin Bieber’s “Baby,” which was viewed a half a billion times.
Please let me know if you have implemented other strategies that created widespread exposure for a video for your brand.
Mark E. Brown is a personal branding expert, professional speaker, and business growth advisor. He has owned a number of award winning ad agencies and is the founder of Mark Brown Strategies, a communications and marketing agency. You can follow Mark on Twitter and on Linkedin.
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