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PR is Good to the Last Drop
By: Shawn Paul Wood
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If you have been in public relations for any amount of time, you have learned three irrefutable truths:

1. Cynicism is about as common as guys calling home for extra money at a Star Trek convention.
2. Without relationships, your client could be Lindsay Lohan on a bender and folks would still think twice about covering it.
3. If you're a flack, you have blood in your caffeine stream.

On average, the majority of U.S. workers consume this nectar from the gods at least twice daily. And then there are others that need an I.V. drip of the stuff — so says this interesting study from Dunkin' Donuts and Career Builder. In a survey of 4,700 professionals, 61% of the respondents revealed that they turn to coffee to get through the day and said they drink two or more cups. I think the emphasis is on "or more."

So, why do I care on a public relations blog? It seems we crave it more than most. And I don't just mean craving a latte. I mean something along the lines of what happened to me recently in an elevator. This dude was drinking coffee on the way up and was complaining about how coffee made him nervous. I said, "Why don't you quit drinking coffee?" He said, "Because if I didn't have the shakes, I wouldn't get any exercise at all."

Here's the Top 15 professions jonesin' for java:

1. Scientist/Lab Technician
2. Marketing/Public Relations Professional
3. Education Administrator
4. Editor/Writer
5. Healthcare Administrator
6. Physician
7. Food Preparer
8. Professor
9. Social Worker
10. Financial Professional
11. Personal Caretaker
12. Human Resources Benefits Coordinator
13. Nurse
14. Government Professional
15. Skilled Tradesperson (e.g., plumber, carpenter)

We're number two! What? Clients calling you every ten minutes for your story isn't energizing enough? You need a cattle prod of caffeine jolting your behind?! Although I don't drink coffee, I understand the results of this poll and how the restless nights of worrying over deadlines could cause me to begin drinking the good stuff. Fortunately (for me), I abstain and live to not have the jitters another day. What about you?

In closing, I do find it funny that flacks rank over teachers. Then again, if I was a teacher, I would probably resort to a crack pipe.


   

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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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