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Eddie Murphy and The Oscars: Who Gets the Bigger PR Bump?
By: Shawn Paul Wood
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Anyone else remember "Oscar-watching parties"? Just me? Well, let me drop some knowledge here — that was the thing back in the day. You gathered around a couple of friends, cooked a couple of potluck dishes, and watched a bunch of famous, respected people for a couple of hours. You talked about the tacky outfits, who got robbed, and bet on who picked the right winners.

Innocent good times...that haven''t happened for quite some time. In fact, many would say that Oscar has officially jumped the shark.The hosts suck, the guests suck more, and the movie winners let out a collective "Meh" at the box office. As detached from reality as Hollywood can be, many in the hallowed hills think the way to skew younger is to bring younger hosts and play a lot of hip-hop. Sorry, this isn't MTV or an episode from any of those worthless Kardashian shows.

2011 was going to be different.

First, they brought in Brett Ratner to produce the thing. Yes, the guy behind "Horrible Bosses," "X Men," and the "Rush Hour" trilogy. Okay, you got my attention and I have put away the shark vittles. What else? It came out today that Eddie Murphy will host the 84th Academy Awards. That sound you heard was every child of the 80s laughing with that ironic donkey laugh and shouting "O-TAY!"

Instantly, I pilfered my DVD collection for old SNL episodes and some of his greats, such as "Trading Places," "48 Hours," "Boomerang," and "Coming to America." For inspiration's sake, I suppose. To snort milk out of my nose, nonetheless.

After last year's colossal flop, the Oscars have nowhere to go but up. There aren't any more big watching parties. People don't really care about "Who in the hell are you wearing?" And, the best laughs come from tension and crickets instead of real giggle moments.

Enter Eddie, who has the opportunity to joke about "The Help." Need I really say more than that? Of course, Eddie could fall over himself and do a bit from "Norbit," "Pluto Nash," or "Meet Dave," but I think he will kill it. If you doubt his rebound from those flops, just ask him why he will knock the doubters out (circa 1983):

Cause I'm a karate man! And a karate man bruises on the inside! They don't show their weakness. But you don't know that because you're a big Barry White looking (12-letter-double-decker)! So get outta my face!

So, a big sensei bow to the great Eddie Murphy. And if he wears that outfit from Delirious, it will be the best year ever.


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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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