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Is the Apocalypse the Next Big PR Strategy?
By: Shawn Paul Wood
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Okay, quick show of hands: When was the last time you heard of some cat named Harold Camping before this recent trend of apocalypse bacchanalia?


Yeah, I thought so. I went to seminary for four years, broadcast on Christian radio for 12, have been a serious Christian for more than 20, and I didn't even recall this guy immediately. However, now a lot more people have, and why? Because you're all going to die on Saturday.

I know. I know. Forget your hair appointment. Don't worry about cutting the grass. Screw your bucket list. Dead. Dead. Dead.

Camping, a spry nonagenarian, is ready to go home to see Jesus, which makes a lot of sense that now is a good time to rock his Armageddon theories. May 21 is doomsday, and there's not a thing you can do about it. You know, another thing you may not have been able to do anything about is non-relevance. Looks like Camping and his Family Radio empire kicked that around, huh?

Are freakish claims and a massive ad budget the haute, new way to get the media's attention? The news is national. The viral buzz is international. And more people have looked up both Camping and his broadcasting batch of misfits this last week than ever before. So, is this theorizing run-a-muck or a calculated PR strategy?

Think about it: The Mayans own 2012. They even got their own movie. Camping failed at predicting the second coming of Christ in 1994, so why not? A third coming? It's a slow news day, many have set their clocks and party engagements, and I just saw a mattress shop having its "1st annual Judgment Day sale."

Ah well, whatever his reason, something worked. We are all talking about the end of the world as we know it. And yes, I feel fine. Of course, since it is on a Saturday, does that mean we get to sleep in? Just checking.

See you on Sunday.


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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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