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MYHABIT Debuts Through Amazon
By: Abdul Fattah Ismail
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As an Amazon Prime member, you receive tremendous benefits and exclusive perks. The key selling perk is faster shipping delivery for millions of items. If you are a college student, the membership fee of $79 is waived. One more benefit includes a membership to the new flash sale portal: MYHABIT.

I received the email today about this e-commerce portal from Amazon, and figured that I would give a short review. The competitors include Gilt Groupe, Ideeli, and other flash sites. The website design effuses minimalism from many angles. You see few diversions in font type or color scheme. Navigability includes drop-down menus to segmented pages of product for men, women, and children. The load time was pretty swift. Product photographs display excellent lighting to reveal fabric texture. I do wonder about the lack of social media widgets. You can follow through Facebook and Twitter, but no option for YouTube is available. The online product mix includes seasonal clothing from nominal designers like Report Collection, Rebecca Minkoff, and Rare Editions.

An introductory video to describe the mission behind MYHABIT would have been a good brand differentiation strategy, much less online video advertising. Gilt Group is still investing in new consumer products, valuing itself at $1 billion. The article in the Wall Street Journal mentions that the flash e-commerce industry is getting saturated with copycat websites. Corporate investors are reaching for that high-end level. Inventory for luxury goods is coming off of shelves at full price, affecting the online trader’s purchasing flexibility.

Overall, it is doubtful if Amazon will emerge as a serious player in the e-commerce private sales industry. A lot more vision must take place in terms of the label inventory and market segmentation. Amazon is trying to be the premier brand for online shopping, but will it succeed? Come back to give thoughts.



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About the Author

Abdul Fattah Ismail lives in New York and is an MBA candidate with St. John's University, majoring in Marketing Management.  He also writes blog articles on the interactive marketing sector for Blueliner Marketing, LLC , a New York interactive marketing agency with offices in India and Bangladesh. Prior to his graduate studies, he worked in the philanthropy and fashion industries as a database administrator and press assistant. Originally from South Bend, Indiana, he completed his Bachelor of Arts in Political Science at the University of Notre Dame. Follow him on Twitter and read his blog

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