TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
The Risks and Rewards of Shock Marketing
May 16th, 2012 by Graeme Newell
As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking, and titillating campaigns that turn heads and get tongues wagging. But today's more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising. In this three-minute emotional marketing lesson video, marketing speaker Graeme Newell shows the best ways to use dramatic imagery to grab attention, but not turn off your customers.

Most Influential Call-to-Action You’ll Ever Use
May 16th, 2012 by Dana Severson
Calling consumers to take action is probably the single most important concept in marketing. After capturing the attention of your audience and articulating how your products or services can benefit your readers, you tell them what to do. Without this directive, the consumer is less likely to take the next step. And you fail to convert.
Lessons from Celebrity Brand Marketing Missteps
May 15th, 2012 by Ron Romanik
Sometimes even brand loyalists and celebrity fans need to have their hands held and their hearts comforted during major brand transitions. James Wolcott's article in the June issue of Vanity Fair examines a number of celebrity brands of recent years that have risen and fallen with tragic irony. When an established celebrity brand begins to falter, he observes, brand loyalists can flee with alarming speed. Some have been beset by spectacular flame-outs, a la Charlie Sheen, but others have made missteps in the management of their branding and marketing that were wholly avoidable. Oprah's struggles with her own OWN cable network start from the very marketing promise within the name of the network. It's the Oprah Winfrey Network without much Oprah Winfrey on it.
Comcast Punishes DVR Ad Skippers with…Ads
May 15th, 2012 by Aaron Whitaker
According to FierceCable, Comcast recently filed a patent for technology that would show targeted ads to viewers who skip commercials while watching shows recorded on their DVRs. While this won’t make viewers very happy, it could make Comcast very happy with a new advertising revenue stream.
Is the Demise of Elaborate Network Marketing 'Upfronts' Near?
May 14th, 2012 by Ron Romanik
This month in New York, television networks of all stripes roll out the red carpet, sometimes literally, for their biggest advertisers in hopes of garnering early commitment to the coming year’s shows. Called Upfronts, the events allow traditional and cable networks to wine and dine potential sponsors with presentations and parties.
Would the Olympics Still Go On Without Coca-Cola?
May 11th, 2012 by Ron Romanik
The Summer Olympics marketing season officially kicked off Thursday with the lighting of the torch that starts the 78-day London 2012 Olympic Torch Relay. Coca-Cola started their involvement in the Olympic Movement in 1928.
What, Me? Worry About Brand Dilution?
May 10th, 2012 by Ron Romanik
No matter how you feel about Donald Trump the man, Trump the brand is going strong — in the media, at least. The brand is currently exploring territories of expansion that few brands dare to even fantasize about. Twice in the last week, for instance, Trump has traveled to distant lands to receive paychecks in return for the use of his name on real-estate projects.
Next
Beneath the Brand on

Advertise on Beneath the Brand
2010 TALENT ZOO, INC ALL RIGHTS RESERVED - SOFTWARE © 2001 - 2012 PM TECHNOLOGIES Return to Top
Advertising Jobs
Marketing Jobs
Media Jobs
Digital Jobs 		Employer Sign-Up
Job Seeker Sign-Up
TalentZoo.com Jobs
TalentZoo.com Articles
Contact Us
Twitter: @talentzoo, @talentzoojobs
Facebook Fan Page
PM Technologies Power Zone