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Ikea Hires Its First Ever Global CCO
April 2nd, 2021 by Fast Company
The key to Linus Karlsson’s success will be to somehow get Ikea’s e-commerce and product experience to match its marketing creativity.

Mountain Dew Wants to Replace Your Morning Coffee
March 27th, 2021 by Fast Company
60 million Americans drink caffeine every morning. But only 20 million consume energy drinks during this time. To capture a larger piece of the a.m. market, the company is launching a new energy drink made specifically for mornings: Mtn Dew Rise.
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