|An Anniversary for a Fabled Marketing Flop
August 14th, 2017 by Stuart Elliott on Beyond Madison Avenue
||One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line...
|Canon Wants You to Pick Up Your Camera and ‘Shoot for Greatness’
August 11th, 2017 by The Drum on Beyond Madison Avenue
||Forget your iPhone. A new spot from Canon and Grey New York shows how you can capture the everyday moments with your Cannon camera. In a spot called “Shoot for Greatness,” the brand shows that “Being at the right place at the right time means nothing without the right camera” in an effort to promote their Canon EOS Rebel T7i DSLR.
Coupled with Chief White Lightning’s song “City Alive,” the spot shows the camera lens cap setting a domino-like effect that runs through water pipes, buckets, umbrellas...
|How Brands are Tapping Into Consumers’ Faces – and Brains
August 10th, 2017 by The Drum on Beyond Madison Avenue
||Apple will reportedly enable users to unlock the upcoming iPhone 8 with their faces.
This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly.
But it can also help marketers determine consumers’ emotions. This burgeoning field includes startups like Affectiva...
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