CATEGORY: State of the Industry
|Are Advertisers 'Game' for Sponsorships Again?
May 18th, 2016 by Stuart Elliott on Beyond Madison Avenue
||We're well into the Upfronts, as the major TV networks are wooing advertisers with sneak peeks of their schedules for the 2016-17 season. Once again, there's a focus on new ways of reaching consumers as traditional commercials, which interrupt the programming that viewers want to watch, become less and less effective.
There's lots of talk this week about potential solutions, replete with industry jargon such as branded content...
|It's What's "Upfront" that Counts -- Or is It?
May 4th, 2016 by Stuart Elliott on Beyond Madison Avenue
||Hard to believe, but it's that time of the year again for Madison Avenue. Time for another opening, another show. Well, actually, another 50 or so shows, staged by many of the world's biggest and best-known media owners. From this week through May 19, they're embarking on their most intense and concentrated efforts to woo advertisers and agencies.
|Are Millennials Unhappy with PR?
April 4th, 2016 by Jeannine Wheeler on Flack Me
||A recent study says Millennials working in PR are feeling the pressure and lack role models. What’s a manager to do?
According to PR Week, Millennials are dissatisfied after the two-year mark in the public relations profession and — although enjoying the ‘work hard, play hard’ culture – have gripes.
"How little you are briefed – you’re expected just to get on with it."
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