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Disney As Master Marketer: A Tale As Old As Time
March 23rd, 2017 by Forbes
Disney is, once again, providing a master class on how to build, market and deliver a relentlessly relevant brand. In 2016, the company pulled in $7 billion dollars by releasing seven of the year’s top-grossing movies, including Rogue One, Finding Dory...

Millennials Driving Brands To Practice Socially Responsible Marketing
March 22nd, 2017 by Forbes
America is bracing for big changes. As our population gets older, millennials are getting closer and closer to snatching the baton away from Boomers — not to mention the largest transfer of wealth in the history of the world. How are millennials going to collectively spend that $30 trillion? Nobody’s really sure yet, but one thing is clear: Millennials have distinct values, predilections...
Launching the Brand of Blue Ivy
March 21st, 2017 by Emory Brown
There are famous Hollywood families who’ve created brands that rock: the Jacksons; Robin and Alan Thicke; Will, Jada, Willow, and Jaden Smith; the Barrymores; Donald and Keifer Sutherland; Rev. Run & Run’s House. These are superpower brands that have been and are developing over time. But Jay-Z and Beyoncé are producing a line of brands that will make their baby girl Blue Ivy a brand to speak to the testament of their star power in the entertainment industry. When your mom and dad are Jay-Z and Beyoncé, you’re going to be a mega brand...
Here's How Oprah Has Given New Life to the Weight Watchers Brand
March 20th, 2017 by Forbes
Oprah is not your typical billionaire. She's a people person. She's empathetic. She really connects with her audience. She's compassionate, personable and approachable. She's just like everyone else. In fact, she has contributed her success to realizing she is not better than everyone else just because she has money.
BuzzFeed Bets Big on Original Shows for Platforms
March 17th, 2017 by Digiday
Last Sunday, BuzzFeed launched the second season of its food-centric web series “Worth It” on Facebook and YouTube. The show features a trio of hosts testing out food at three different price points — affordable, middle-tier and luxury — and grading which of the items was most worth its price.
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