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Inside Activision’s ‘Call of Duty’ Marketing Playbook
April 28th, 2017 by Digiday
Video game franchise “Call of Duty” is a moneymaker that has brought in at least $15 billion in revenue for its parent company Activision Blizzard since 2003. It is also a marketing machine that has featured celebrities like Kevin Spacey...

5 Reasons Content Marketing is Perfect for Your New Business
April 27th, 2017 by Forbes
Starting a new business can be stressful. Unless you’re building a category killer, you’re competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable?
Stew Leonard And The Greatest Marketing Story Ever Told
April 26th, 2017 by Forbes
In 2003 my wife Jennifer and I bought our first home. It was an old stone colonial in Norwalk, Connecticut. Norwalk is located one hour outside of New York City. Just down the hill from our home was a Connecticut landmark named after its founder Stew Leonard. Stew Leonard’s, or as the locals call it Stew’s, is the world’s largest dairy store.
At Facebook, Math Drives Marketing – But Data Intelligence Reigns
April 25th, 2017 by Forbes
It’s the tree-falls-in-a-forest question for today’s marketers: If a YouTube video goes viral with an unreceptive audience, is it really seen at all? Well, maybe if judged by views, but certainly not as measured by sales. With more brands clamoring for attention online than ever before, a creative campaign that doesn’t target...
Challenge The False Dichotomies Of Marketing
April 24th, 2017 by Forbes
Being a marketing professor at a major business school, there are few questions from students that haven’t come up in one way or another over the years. By far the most common question I’m asked is about “B2C” (business-to-consumer) versus “B2B” (business-to-business) marketing.
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