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Unilever is Using Facebook Chatbots to Encourage Kids to Brush Their Teeth
October 20th, 2016 by The Drum
Unilever-owned oral care brand Signal Pepsodent has developed a Facebook bot that looks to encourage kids to brush their teeth by drip feeding them cartoons. The interactive storytelling platform makes use of Facebook's Bots on Messenger service and was created by R/GA London as part of a wider behaviour-changing campaign. Dubbed 'Little Brush, Big Brush',...

Delta Partners with Lands’ End, Zac Posen to Create New Uniforms
October 20th, 2016 by The Drum
Plum, graphite and cardinal will be Delta’s new signature colors as the airline partnered with Lands’ End and designer Zac Posen to create 60,000 new employee uniforms, revealed in an event in Atlanta on Tuesday. Employees working as ticket and gate agents, at the Sky Club and in-flight will sport the outfits inspired by Posen's designs and his color palette.
Coca-Cola Centralises Social Media Marketing
October 19th, 2016 by The Drum
Why is one of the world’s biggest advertisers Coca-Cola centralising its social media marketing? It’s less a shift in the traditional agency model and more a course correction to how things should function as brands reach social media maturity. Having multiple agencies run different accounts independent of one another was expensive...
Target Removes Clown Masks After Creepy Clown Scare Across the US
October 18th, 2016 by The Drum
In more than 20 states across the US, creepy clowns have been menacing neighborhoods, causing Target to pull clown masks nationwide "out of sensitivity" for the reported violence and threats being made. The retailer limited its selection to one in-store option and 10 online ones and said that those kept in stock were less traditional and a less threatening image of a happy, cheerful clown, according to Reuters. The first recent clown menacing started in August in South Carolina when children claimed that clowns...
Growing Pains: How Agencies See Snapchat's Ad-sales Approach
October 16th, 2016 by Digiday
As Snapchat’s parent company — recently rechristened Snap Inc. — gets closer to a public offering, ad buyers and brands are questioning whether it can continue to provide a high level of service without becoming inflexible in its sales approach. It’s a familiar narrative. Before Snap, Google and Facebook started ...
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