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Calligraphy, Culture and Humor: The Recipe to Pentel Pens' Instagram Success
January 24th, 2017 by Digiday
A photo-heavy platform like Instagram may seem like an odd place for a pen company to shine, but Pentel of America has cracked the code. While Pentel didn’t see much traction on the platform at first when in joined in 2014, things took a turn last year, during which time the brand witnessing a 328 percent growth on Instagram over the year. Its follower count shot up to over 40,000 followers from 11,000, and it amassed over 51,000 post likes in the process. “Until 2015, we had a very traditional approach, in which we..."

How To Prevent 'BrandSlaughter'
January 23rd, 2017 by Forbes
As entrepreneurs we put a great deal of focus on our visible company attributes such as logo, colors, name and website, reputation, and the esoteric traits of brand promise. But what is a brand, really? It is people’s “gut feelings” about a product, a service or an organization. A brand is not what you say it is. It’s what they (your customers, prospective customers and employees) say it is.
How Visual Advertising Will Change Marketing In 2017
January 20th, 2017 by Forbes
Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns? The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this...
JCPenney Looks to Recreate Success of Sephora Shops with Nike
January 19th, 2017 by Digiday
To power through a period of disappointing sales, JCPenney is hoping another smart store-within-a-store play will boost the department store. The company announced Tuesday that it would open Nike brand shops inside 600 JCPenney locations, which will house an expanded collection of apparel, shoes and accessories.
Barnana: How Three Friends Created A Multi-Million Dollar Business UpCycling Bananas
January 17th, 2017 by Forbes
To combat food and resource waste the concept of upcycling food has recently been gaining mainstream popularity. It’s estimated that one third of the world’s food supply is either lost or wasted, with fruits and vegetables having the highest waste rate of any food produced. Aesthetic shortcomings alone cost farmers on average 20% of their crop yearly. But, what if the old adage...
To Discount Or Not To Discount? That Is The Question
January 17th, 2017 by Forbes
In retail, it’s an age-old question of whether it is a good strategy to discount products. It’s not only about whether or not it will dilute the brand image, especially when it comes to high-end global luxury brands, but it is also about timing should a retailer decide to try discounting. In the discount game, there have been winners and losers.
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