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Can This Fast-Growing, Freelance-Fueled Site Take On BuzzFeed And Vice?
June 28th, 2017 by Forbes
Looking to find out the best TV shows canceled before their time? 30 gorgeous anime tattoos you would actually get? The greatest scientific breakthroughs of 2017? Ranker probably has a list for you. Launched in 2009, the Los Angeles-based site is ranked 51st on Quantcast’s listings of the top sites based on traffic, with 21,037,852 people in the U.S visiting it monthly. It brought in eight-figure revenue last year and is profitable, according to Clark Benson, CEO and founder.

Uber’s Tipping Point
June 27th, 2017 by Forbes
The Uber CEO chair was still warm from founder Travis Kalanick’s abrupt exit when the company announced several major policy changes. Unfortunately, these changes appear signal a shift away from its relentless focus on optimum customer experience - the very thing that has inspired remarkable customer loyalty.
Look Out For This Surprising Consequence Of Influencer Marketing That Could Hurt Your Brand
June 26th, 2017 by Forbes
Influencer marketing campaigns—also known as viral marketing or seeded marketing campaigns—seem to be all the rage these days. In some categories, such as fashion and beauty, marketers have gone all in and are heavily reliant on so-called “influencers” to help drive brand mentions, positive sentiment and possibly even sales. Indeed, as mentioned by...
How To Add Gamification To Your Marketing Strategy
June 23rd, 2017 by Forbes
Although gamification has been around for a few years, it is still positioned as a marketing trend going forward and, if anything, is gaining more attention as an ideal way to create engagement with a consumer audience. That’s because the concept of playing a game and possibly winning something stimulates the creative...
Can Ken (With a Man Bun) Help Mattel Bounce Back?
June 22nd, 2017 by AdAge
Ken Carson, better known simply as Ken, has spent over 50 years as Barbie’s arm candy. The doll has been a prince and a musician, a doctor and a king. Now Mattel, the California-based toy company responsible for Barbie and American Girl, among other brands, is finally giving the doll a makeover. Well, quite a few makeovers. Its new Ken lineup features 15 dolls with three body types (“slim,” “broad” and “original”) and a variety of hairstyles and skin tones.
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