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Five Ways Companies Can Use Social Listening To Be More Responsive
December 2nd, 2016 by Forbes
Social listening is the wave of the future. It’s rooted in an age-old practice that goes back to the early days of customer feedback. But now, instead of bringing a suggestion or complaint to the customer service department, consumers are telling everyone how they feel. No more pencils and little scraps of paper. Today's customers announce their pleasure, or displeasure, to anyone...

Study Shows Consumers Seven Times More Likely to Trust Social Media Photos Over Traditional Advertising
December 1st, 2016 by The Drum
With only six per cent of people surveyed in the UK (between the ages of 16 to 49) trusting traditional advertising, over three-quarters of those surveyed state they prefer looking at user-generated images (UGC). The recent findings suggest brands may have to re-think strategies when seeking trust and engagement among consumers.
How This Company Raised $10 Million For the Environment on Black Friday
November 30th, 2016 by Forbes
As Black Friday online sales topped $3 billion, one retailer decided to use all that excitement to buy as a way to make consumers aware of the environmental challenges ahead of us. Patagonia announced last week that they would donate all of their sales from Black Friday to a cohort of environmental organizations...
Pre-Sales For 'Rogue One' Crash Fandango's Site -- And Disney Benefits From It
November 28th, 2016 by Forbes
The release of blockbuster movies has become a series of events now, from big casting news, to countdowns and teaser trailers for trailers, to the actual trailers themselves, and now pre-sale tickets. If you’re suffering blockbuster marketing fatigue and feel as if the hype cycle never ends, that’s because it doesn’t.
McDonald’s Strikes Deal with WestJet Airline to Serve Coffee at 35,000 Feet
November 28th, 2016 by The Drum
McDonald’s has beaten Starbucks and Canadian coffee brand Tim Hortons to a deal with WestJet airlines that will see the fast food company’s coffee served to customers at 35,000 feet for the first time. The deal with Canadian airline WestJet will mean McCafé’s Premium Roast...
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