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How This Founder Created Three Successful Businesses In Three Years
February 23rd, 2017 by Forbes
Erika Geraerts knows how to stay busy. This 27 year old from Melbourne, Australia started her first company with two friends in September 2013 called Willow & Blake, a copywriting and editorial agency. The agency was followed by Little Big Sugar Salt, a cafe in Melbourne, and Frank Body, a skincare and beauty company...

How One Brand Is Hitting The Emotional Quotient
February 22nd, 2017 by Forbes
Everything about reaching out to today’s target audience is about developing some level of engagement where the potential or existing customer becomes emotionally vested in the information that a brand shares with them. The objective is that the emotional quotient becomes a large enough part of the equation...
5 Branding Mistakes That Make You Look Amateur
February 21st, 2017 by Forbes
Most money-strapped entrepreneurs figure they can leave the design of their website to their later stages when more capital is available. They think their site still has a chance of thriving amongst their pool of competitors if it directly commissions the right content. In reality, however, a site’s design is much more important to a fledgling business than most would imagine. In today’s world where everything is online, consumers will head to a site’s website to determine its legitimacy.
How Banks and Startups are Reaching the Poorest Americans
February 20th, 2017 by Digiday
For those who earn the least, managing one’s finances can be prohibitively expensive. The lowest income Americans — those who earn less than $31,000 a year — make up 20 percent of the U.S. population. Yet, for many, access to financial services is a luxury. Recent research has shown that many Americans...
How Two Millennial College Dropouts Started The World's Fastest Growing Watch Brand
February 17th, 2017 by S. Thomas Daniels
Most Millennials are too young to remember Jeff Spicoli from Fast Times At Ridgemont High (1982). For those of us who grew up in 1980s Spicoli, played by Sean Penn, became Generation X’s caraciature of what a college dropout looks like. These days a Millennial college drop out looks more like Kramer LaPlante—clean shaven, slick hair, a six figure bank account, and juggling CNBC interviews between business trips to China and Manhattan.
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