Beneath the Brand | A Blog for Leading Marketers

Brands and Corny Eclipse-Themed Promotions August 18th, 2017 by Mashable
	As the world prepares for the moon to completely cover the sun next week, brands are elbowing to get their eclipse-themed promotions in front of you.

Target is Winning the Back-to-School Battle August 17th, 2017 by AdAge
	Target received the most attention among viewers in the study, TVision found. The retailer worked with Deutsch on its current campaign "Ready.Set.Prep!"

Brands Bulking Up In-House Digital Media Teams August 16th, 2017 by The Drum
	Amid industry concerns around ad fraud, viewability, transparency and more, global marketers are making radical changes to claw back control of their media activity.

Inside Away’s Instagram Strategy August 15th, 2017 by Digiday
	One of the most engaging posts that Away, the direct-to-consumer luggage maker, has had on Instagram features a yellow suitcase appears in front of a wall of tiles on Italy’s Amalfi Coast. “There’s yellow. Then there’s Amalfi lemon yellow,” the post reads. But the post wasn’t created by Away’s social team but by a travel buff who happens to be a fan of the brand.

How Content Marketing Brings Value to Your Partner Program August 14th, 2017 by Forbes
	Like the Beatles sang, we all get by with a little help from our friends. In business, those friends might better be called partners. Behind every successful company are people whose partnerships strengthen it and help drive its growth. Yet good partners are tough to find and tougher to keep, and building lucrative...

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