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Why Weight Watcher's Name Change Will Fail
October 15th, 2018 by Entrepreneur
Weight Watchers recently announced that it plans to change the name of the company to "WW." The reasoning was that it wants to offer more diverse services.

The 10 Brands Generation Z Trust Most
October 10th, 2018 by Inc.
Young consumers have different buying behaviors and elevated expectations; the brands that understand them will win their loyalty.
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