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Sony Sues Brewery over 'Breaking Bud' IPA
April 19th, 2018 by Fortune
Sony Pictures is taking on California’s Knee Deep Brewing Company over the name of one of its IPAs: Breaking Bud.

BodyArmor Calls Out Gatorade in New Campaign
April 18th, 2018 by Fast Company
In its new ad campaign, the upstart sports drink brand BodyArmor mocks what it sees as Gatorade’s lack of innovation over the years.
Pizza Hut's New Chief Brand Officer's Challenge
April 17th, 2018 by AdAge
She has her work cut out for her. The chain ceded the top-selling pizza ranking to Domino's in 2017 and has churned through five creative agencies in less than a decade.
P&G Addresses Past LGBTQ Discrimination
April 16th, 2018 by Fast Company
In the new short film “The Words Matter,” P&G takes a brutally honest look at how it first included sexual orientation into its corporate diversity policy.
5 Lessons Big Brands Can Learn From Startups
April 12th, 2018 by Adweek
The trusted rules of the road for managing and marketing brands simply don’t cut it on the fast and furious freeways of the startup world where change is everywhere.
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