The C-Suite's Newest Member Takes On Customer Experience
September 28th, 2016 by Forbes |
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Just a few years ago, if the CIO was spending time with the CMO, it may have been a source of office gossip. But today, the boundaries between these functions have blurred, if not merged entirely – which means marketing and IT are closely linked.
Some organizations have made the CMO and CIO union official by creating a new position: the Chief Marketing Technology... |
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Why and How Brands Can Use Instagram Stories
September 28th, 2016 by Meltwater |
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Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who would’ve loved to have been... |
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Snapchat Rebrands as Snap Inc After Camera 'Spectacles' Unveil
September 25th, 2016 by The Drum |
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Ephemeral messaging service Snapchat has played its hand, showing a wider strategy beyond its core messaging app with the unveiling of its secretive venture into hardware.
Following a sweeping rebrand that saw web domains and social media counts renamed as Snap Inc, company chief executive Evan Spiegel has revealed Spectacles – a pair of $130 sunglasses with an embedded video camera.
Aping a minor feature boasted by Google Glass, the product looks to be focused only capturing moments, a mantra the company has been built upon. Footage captured on the specs is sent to the Snapchat app... |
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Airbnb Creates Ads for Debates Over Rentals in Seattle
September 22nd, 2016 by The Drum |
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Airbnb and the City of Seattle are in a debate over home sharing restrictions that has propelled the company to create TV, radio and web ads to show how the service has positively impacted its hosts in the city.
The legislation, spearheaded by councilmember Tim Burgess and Mayor Ed Murray, was proposed to regulate the service. |
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Marriott Looks for Social Buzz with Upside-Down Hotel Room
September 21st, 2016 by Digiday |
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Marriott is turning its hotel room upside down.
This week in New York, the hotel chain unveiled the #MGravityRoom, an inverted room designed to showcase its modern new decor. The idea of the experiential marketing ploy is to highlight Marriott’s new room decor by turning one of its rooms upside down. |
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How NASCAR is Using Social Media to Connect with Millennial Fans
September 21st, 2016 by Aaron Whitaker |
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NASCAR drivers competing in the 2016 Chase for the NASCAR Sprint Cup will display their personal Twitter handles on their respective car windshields during the first three-race round of #TheChase, NASCAR and Twitter.
That coupled with the five-part digital action-film series, which will live on NASCAR.com... |
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