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The Chipotle Effect: It's Time to Re-examine Your Social Media Policy
August 30th, 2016 by The Drum
In January of 2015, Chipotle employee James Kennedy tweeted something negative about his job. The moment he tweeted, he broke Chipotle’s corporate policy forbidding employees to post about the company on social media. And while Kennedy’s tweet was negative in tone, Chipotle and other brand’s social policies cover all social media activity, whether you tweet, post...

As Whatsapp Starts Sharing Data with Facebook, Some Brands See Dollar Signs
August 29th, 2016 by Digiday
In an about-face that rankled many of its core users this week, mobile messaging service WhatsApp announced it would relax its strident privacy restrictions. The company will soon begin sharing some of its users’ information — such as their phone numbers — with Facebook, which bought WhatsApp in 2014. The announcement was viewed as a betrayal by users who...
Attention Spans of Goldfish: How 4 Brands Engage Their Audience on Social Media
August 26th, 2016 by Meltwater
Brands have a better chance of keeping the attention of a goldfish than their targeted consumer. Our minds are being constantly bombarded by messaging from brands and social media. The 24-hour news cycle, “reality TV”, political candidates and pundits, DVR’s, Netflix and binge watching are just a few things that have infiltrated our daily routines.
Sarah Jessica Parker Quits EpiPen Campaign
August 26th, 2016 by AdAge
Add another voice to the outrage over the soaring cost of Mylan's EpiPen: Spokeswoman Sarah Jessica Parker. The "Sex and the City" star, who was part of the company's "Anaphylaxis: For Reel" effort in May that brought attention to allergic reactions via a media tour and social campaign, took to her Instagram account to denounce the company's price hikes on the device, which now...
5 Lessons Brands Can Learn From Gawker
August 25th, 2016 by Contently
On Monday, Gawker published its last story. It was the media world’s favorite blog, and its shutdown inspired hundreds of thinkpieces. I wrote my own brief memoriam here. But since I cover content marketing for a living, I couldn’t help but contemplate what lessons brands can learn from the site that we loved to hate...
'Yass Queen': Honest Tea Uses Influencers and BuzzFeed to Reach Young Moms
August 25th, 2016 by Digiday
When Dan went on his first date with Krystal, he was on crutches. And she was dressed like a clown. While that may not sound like an auspicious start to a relationship, the two lovebirds ended up staying up all night. They, along with two other couples, share their first-date experiences in a BuzzFeed ad for Honest Tea called “Couples Get Refreshingly Honest About How They Met.”
The Promise And Reality Of 'Total Market' And How CMOs Need To Address It
August 24th, 2016 by Forbes
Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception, through the entire strategic process and execution...
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