Beneath the Brand | A Blog for Leading Marketers

4 Branding Lessons From Nike's Kaepernick Ad October 22nd, 2018 by Entrepreneur
	The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

Coca-Cola's Marketing Slogan in New Zealand Did Not Go Well October 18th, 2018 by Fortune
	What was supposed to read as a friendly hello to a friend on vending machines actually translates to “Greetings, death.”

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