Beneath the Brand | A Blog for Leading Marketers

How Smashbox is Using Eye-Tracking Technology to Increase Sales July 21st, 2017 by Digiday
	Eye-tracking technology is finally making its way to the beauty space, thanks to a new partnership between Smashbox and the industry’s favorite augmented reality provider, ModiFace. As an exclusive partner of ModiFace’s popular iOS and Android app MakeUp (which allows customers to virtually try on…)

Brandless Disrupts CPG By Leveraging Three Potent Marketing Trends July 20th, 2017 by Forbes
	Brandless is a brand-new company out of San Francisco that hopes to completely disrupt the CPG category (including Amazon). Forbes Reporter, Amy Feldman, reported on the Brandless concept recently in her, “Brandless Hopes To Shake Up…”

America’s Grittiest Entrepreneur: How An Army Sergeant Created A $100 Million Lifestyle Brand July 19th, 2017 by Forbes
	Daniel Alarik doesn’t look like a typical fashion entrepreneur. He is an Army combat veteran, with a tight military haircut, barrel chest, and large tattooed arms. He’s unapologetically patriotic, pro-military, and pro-Second Amendment. He’s also funny, authentic, and irreverent. He’s not politically correct. He has no sycophantic entourage, no East End summer party schedule, and no friends in the Ibiza jet set.

JetBlue ‘Little Tickets’ Film Focuses On Kids, Scores With Parents July 17th, 2017 by Forbes
	Want to take a break and feel good? Well, that’s the message of this new film from JetBlue called “Little Tickets,” but it also describes the experience of the film itself. And it’s compelling because the brand makes us look at vacation planning from an unexpected perspective: kids, not parents.