Beneath the Brand | A Blog for Leading Marketers

Upskilling, Science, & Algorithims: The Future of Marketing May 25th, 2017 by Forbes
	By now, it is well established that the marketing function (or at least some of it) has fundamentally changed.

10 Ways Automation is Changing the Future of Marketing May 24th, 2017 by Forbes
	Automation and artificial intelligence are becoming increasingly important for the world of marketing, as they can significantly change how communicators and marketers work, both in terms of customer engagement and productivity.

Marketing Inspirations From 'Sgt. Pepper' May 23rd, 2017 by Forbes
	The Beatles' "Sgt. Pepper's Lonely Hearts Club Band" is celebrating its 50th anniversary. As part of the celebration, all kinds of behind the scenes stories are coming out about the making of this creative masterpiece.

Inside the Wienermobile as Oscar Mayer Touts New Dogs May 22nd, 2017 by AdAge
	Oscar Mayer is driving its six Wienermobiles across the country this spring and summer to hype its reformulated hot dogs. The products now contain no added nitrates or nitrites, no artificial preservatives and no by-products.