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Columbia's ‘Empire Strikes Back’ Jackets Sold Out in Minutes
December 11th, 2017 by Adweek
Designed to “keep you warmer than a tauntaun,” the three jackets were based on those worn on the icy planet of Hoth by protagonists Luke, Leia and Han. And sold out in one day.

A-B Ordered 40 Self-Driving Trucks from Tesla
December 8th, 2017 by Adweek
Anheuser-Busch announced it has reserved 40 self-driving electric semi-trucks from Tesla for its fleet. It’s one of the highest-profile orders by a major brand since Tesla unveiled the vehicles.
M&M's Returning to the Super Bowl
December 7th, 2017 by MediaPost
Mars Wrigley announced that M&M’s, which has been absent from the Super Bowl for three years, will be back in 2018, with a 30-second spot.
Can a New CEO Fix the Chipotle Brand?
December 6th, 2017 by The Drum
Once the darling in quick serve restaurants, Chipotle has endured a series of issues that has put it in a difficult situation for both consumers and shareholders.
How CPG Companies Are Combatting Challenger Brands
December 5th, 2017 by Brandweek
All told, CPG brands that invest in technology and digital transformations are poised to gain $2.95 trillion in revenue and efficiency savings over the next decade.
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