Beneath the Brand | A Blog for Leading Marketers

Michael C. Hall Will Headline the Skittles 'Broadway Show' January 21st, 2019 by MediaPost
	Last week, Skittles announced that it will stage a one performance-only Broadway show on the afternoon of Super Bowl Sunday.

The Secret History of Fox Sports' Football Robot January 18th, 2019 by Fast Company
	If Cleatus the robot seems like a mascot designed by a 7-year-old, it’s because he is. You can see him at the NFC Championship game Sunday.

Nike: The Future is Connected Shoes January 15th, 2019 by Fast Company
	Nike’s new $350 Adapt BB shoe doesn’t just collect data about your training. It adapts itself to fit your foot at a moment’s notice.

Why DTC Brands Choose Target January 14th, 2019 by Adweek
	Direct-to-consumer companies like Quip, Harry’s and Native have joined Target to see if retail works for them.

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