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Wednesday's Bad-@ss Job

VP of Marketing

Chop't, New York, NY

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Learning How to Say 'Thank You'

Up Your Game | Rob Jolles
September 1, 2015

When was the last time someone complimented you, and how did you handle it? If you are like most people, you probably didn’t accept that compliment well. I think I cannot only tell you why that is, but also what we can do about it, when you read…

Time to Turn Off the Megaphone

Time to Turn Off the Megaphone

Mike Bush
September 1, 2015

Social media, when done effectively, offers companies the ability to surprise and delight their customers. In addition, companies regularly say they’re looking to have a two-way dialog with their customers and provide rewarding experiences, even in the face of customer disappointment. I once ga...

The Perception of Average

The Perception of Average

Dwayne W. Waite Jr.
September 1, 2015

Is it not the mantra that "C students run the world?" If so, why is the word "average" so negative? Our colleague over at Beneath the Brand wrote a nice article about the Keds campaign claiming that there "is no average girl." The human mind is fascinating. If there is no such thing as averag...

HGTV Problems and Solutions Marketing

HGTV Problems and Solutions Marketing

Cindy Wendland
September 1, 2015

My daughter and I each took a friend with us to the Parade of Homes. Both of our friends are natural decorators. They have “an eye for decorating.” While my daughter and I were struck by the beauty of the homes, our friends took notice of decorating details they felt enhanced or detracted from t...

Spiraled and Pulled Back: 'Manely' Inspired by Uber

Spiraled and Pulled Back: 'Manely' Inspired by Uber

Jessica N. Abraham-Hogan
September 1, 2015

Inspired by Uber, Marcella Ellis, a Virginia business owner, has deployed a new “mane” attraction. Holding a firm grasp on her position in the hair care and distribution industry, she has been instituting new standards and making innovations that most salons will “dye” for. Literally. Top...