Tired of hoping to win the Resume Lottery in order to generate interviews? There’s a long-proven formula used by direct mail marketers that you can adapt for use in generating interviews. Known as AIDA, it lets you get interviews based on factors that you can win on, rather than those that are commonly used to screen you out.
When we cover marketing and advertising, the overarching point is that we are in the profession to help consumers choose an option that will best fit their wants and needs. That's it. When we remove the fluff, the pomp and circumstance, our goal as communicators is to display information and influen...
Earlier this week, users of Ello received a message from the fledgling social network, explaining that unlike Blogger, Ello would not only allow but would promote National NSFW Month on the service! Uh, Ello, WTF? Let’s start with the fact that this feels like what most people would call a P...
Those sugary marshmallow sweet treats called Peeps have brand staying power. We had them as kids, and our kids ask for them at Easter and beyond. Now Peeps & Company, in conjunction with Prairie Farms, is offering a Peeps drink to get that same great flavor in another form. Remember when Coke tea...
It's no surprise that Instagram is now larger than Twitter, according to a 2014 report. In recent months, users have seen an increase in advertisements or images with the heading “Sponsored” above them while scrolling down their news feeds. These images by sponsored companies were not necessaril...
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