A common misconception amongst presenters is that if they have an interesting message and deliver it clearly and confidently, their audience will not only understand it — they will remember and act on it. Not necessarily.
Having made it over the transition hump from college graduate to gainfully employed PR and ad agency staffer, I have had my fair share of interviews. It’s fascinating to be “on the inside” and hear what agencies deal with as they search to fill more positions. Because of this, I’ve decided to provide a few do’s and don’ts of interviewing etiquette that might help you get in the door at a PR firm or ad agency.
It’s fair to say that the Apple TV is the device that’s had the hardest time finding a place as a "must-have" in Apple’s ecosystem. It’s always seemed to be more of an accessory to Apple’s more popular Macs, iPhones, iPads, and iPods than a standalone gadget that was designed—as the othe...
Nearly a decade after the 2008 financial crisis, many financial services companies are still feeling its impact when it comes to reputation, according to new research from integrated communications firm Makovsky, which recently released its 2016 Wall Street Reputation Study. The study—which survey...
Ephemeral messaging service Snapchat has played its hand, showing a wider strategy beyond its core messaging app with the unveiling of its secretive venture into hardware. Following a sweeping rebrand that saw web domains and social media counts renamed as Snap Inc, company chief executive Evan S...
Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind ...
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