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Tuesday's Bad-@ss Job

Sr. Digital Artist

Media Logic, Albany, NY

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How to Have an Epic Company Response to the #IceBucketChallenge

Up Your Game | Adrienne Erin
September 16, 2014

If you haven’t seen someone participate in the ALS Ice Bucket Challenge, you have been living on another planet. Celebrities, politicians, and your friends and family have gotten wet and uploaded their videos to social media. I even saw two pre-teens doing the challenge in their front yard on my way to the library this weekend. The Ice Bucket Challenge is everywhere.

'PR Measurement Week,' Not to be Shunned

'PR Measurement Week,' Not to be Shunned

Doug Bedell
September 16, 2014

We ought to note that this is Public Relations Measurement Week, as promoted by the International Association for the Measurement and Evaluation of Communication (AMEC). With the advent of digital PR, measuring discovery and results is virtually obligatory. Stephen Waddington provides some measurin...

Masterful Elements from Master Chef

Masterful Elements from Master Chef

Cindy Wendland
September 16, 2014

Our kids DVR Master Chef, so we end up watching it as a family. In addition, a local 19-year-old made the show, so our interest was piqued and we tuned in to see how he would do. As a result, we all became quite enamored with the show and watched each episode. As the competition narrowed down to onl...

Why Great is Often the Enemy of Good

Why Great is Often the Enemy of Good

Jerry Northup
September 16, 2014

I was once given the assignment to watch inspirational/business speaker Jim Collins’ presentation, “Good is the Enemy of Great,” and summarize his lengthy keynote presentation into an article of about 750 words. In general, it was good, but certainly NOT great. I felt there were unmistakable l...

Should You Worry About Your Gmail Account?

Should You Worry About Your Gmail Account?

Jessica Cherok
September 16, 2014

Google’s Gmail has been the victim of the latest large-scale security breach. Nearly five million email addresses and passwords were listed online — yet despite the large number of accounts potentially affected, Google says not to worry. According to Google, “We’re always monitoring for t...