If you are asked what you were paid in the past, and most interviewers do ask, here are some things to say. Turn it around with a question: “What are your expectations for this position? I’d like to get a feeling for what you’re looking for.”
A sobering assertion by David Meerman Scott: "When a buyer is researching your product category by using a search engine, does it really matter if the first exposure is a hit on your website, a news release your organization sent, a magazine, article, or a post on your blog? I'd argue that it doesn'...
Here at BMA, we focus mostly on the agency side of AdLand. There are times, though, when it is important to stick up for the marketers on the other side of the aisle. The lead for the other side, usually the CMO, has had a tough ride during these past couple of years. When it comes to building a ...
Your intentions are always in the right place every time you go online. The plan is social media networking activity first and Candy Crush second. Yet after a couple of hours you close the laptop with blurry vision and candy images stuck in your head. Corporate America will not quietly wait for you ...
There are a gazillion social media applications. Yes, a gazillion. Okay, maybe not that many, but to a brand it feels that overwhelming. Which ones to focus on, should new ones be added once they are introduced, what’s best for the brand, etc.? It’s a conversation every brand is having, both big...
