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Friday's Bad-@ss Job

Graphic Designer/Advertising Manager

Heritage Hotels and Resorts, Albuquerque, NM

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My ‘Probably Wrong’ Career Move

Career Oxygen | Harley David Rubin
May 27, 2016

My brother-in-law just graduated from college. Smart kid, graduated with honors, headed into journalism, already has experience, clippings, etc. Juggling a couple job opportunities, trying to figure out what’s best for his first full-time gig. And it got me thinking about my own career, with all its ups and downs. Especially the early days, when I made a pretty important decision that I don’t necessarily regret — but was probably wrong, with the benefit of hindsight.

Work Don’t Mean a Thing If You Can’t Hum

Career Oxygen | Phyllis Briskman
May 26, 2016

“You are so…creative” was a phase I often heard when growing up. Never really sure if that was a good thing or just an act of kindness said to a square peg, I learned to say “thank you” as I secretly wondered “really?”

Thiel-Gawker Fight Raises Concerns About Press Freedom

Thiel-Gawker Fight Raises Concerns About Press Freedom

New York Times
May 27, 2016

The story of Gawker versus Hulk Hogan — or, perhaps more accurately, Peter Thiel — has some asking whether press freedom in the United States is in peril if a scorned billionaire can help deliver a crippling blow to a media company. But since Mr. Thiel spoke to The New York Times on Wednesday...

SoFi’s Joanne Bradford: ‘Money is the Last Taboo Subject’

SoFi’s Joanne Bradford: ‘Money is the Last Taboo Subject’

Digiday
May 27, 2016

Joanne Bradford has a long history in digital media, with top jobs on the sales side at Microsoft, Yahoo and, most recently, Pinterest. Following her departure from Pinterest last June, she opted out of the sell side of media and instead entered the hot space of “fintech,” where technology bu...

Why Marketing Needs To Promote The Product, Not The Promise

Why Marketing Needs To Promote The Product, Not The Promise

Forbes
May 27, 2016

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We...