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Tuesday's Bad-@ss Job

Copywriter

Campbell Ewald, New York, NY

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Stop Looking for Jobs, Start Looking for Skills

Up Your Game | Ross Beyeler
April 21, 2015

There is little doubt that today's job market has changed dramatically. Companies are constantly hiring and firing, and people no longer expect 'life-long' careers at a single organization, ending with a fat pension. Instead, we're living in a 'gig economy' where one to five-year stints is the norm. So how does one embrace this environment and plan their career in a market that's becoming ever more unpredictable?

Yik Yak is Back in the News

Yik Yak is Back in the News

Shalice Sherald
April 21, 2015

Yik Yak is back in the news, this time in Michigan. Yik Yak, anonymous social media platform that allows users to post and view “yaks,” has been used for bullying and harassment since its launch, causing many schools to take action to ban the app. Still, in the past 18 months, the app has become...

Agile Marketing: The Shift from Nice-to-have to Must-have

Agile Marketing: The Shift from Nice-to-have to Must-have

Dan Naden
April 21, 2015

“Yeah, we're agile,” the Chief Marketing Officer says to the rest of his c-level colleagues. “We are flexible, nimble, able to respond to whatever the market needs.” The CTO looks quizzically in the CMO's direction. He knows the disorganized chaos that always plagues the marketing team fr...

Should Editors Have a Price? A Defense for Advertising

Should Editors Have a Price? A Defense for Advertising

Dwayne W. Waite Jr.
April 21, 2015

The line that separates advertisers and editors continues to disappear. We have read and have witnessed several arguments and discussions that display the importance of keeping the editorial position sacred and untouched, as if the editor is the bearer of all truth and objectivity. Oh, please....

Ice Cream Crisis Response Melted Away

Ice Cream Crisis Response Melted Away

Doug Bedell
April 20, 2015

Whether or not Blue Bell Creameries in Brenham, TX, had a crisis response plan last month when a listeria outbreak was linked to its ice cream, it apparently needs some work in that area. In a Wall Street Journal post, three crisis management experts take Blue Bell’s handling of the episode to tas...