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Friday's Bad-@ss Job

Designer

Campbell Ewald, Detroit, MI

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Direct Mail Copy That Gets Job Interviews

Career Oxygen | Tom Kellum
March 6, 2015

Tired of hoping to win the Resume Lottery in order to generate interviews? There’s a long-proven formula used by direct mail marketers that you can adapt for use in generating interviews. Known as AIDA, it lets you get interviews based on factors that you can win on, rather than those that are commonly used to screen you out.

Happe Hour - A Weekly Digital Marketing & Media Comic Strip
Fifty Shades of Ello

Fifty Shades of Ello

Mike Bush
March 6, 2015

Earlier this week, users of Ello received a message from the fledgling social network, explaining that unlike Blogger, Ello would not only allow but would promote National NSFW Month on the service! Uh, Ello, WTF? Let’s start with the fact that this feels like what most people would call a P...

Now You Can Drink Those Marshmallow #Peeps

Now You Can Drink Those Marshmallow #Peeps

Cindy Wendland
March 6, 2015

Those sugary marshmallow sweet treats called Peeps have brand staying power. We had them as kids, and our kids ask for them at Easter and beyond. Now Peeps & Company, in conjunction with Prairie Farms, is offering a Peeps drink to get that same great flavor in another form. Remember when Coke tea...

Instagram Update Tackles User/Advertiser Interactions

Instagram Update Tackles User/Advertiser Interactions

Andrea Jackson
March 6, 2015

It's no surprise that Instagram is now larger than Twitter, according to a 2014 report. In recent months, users have seen an increase in advertisements or images with the heading “Sponsored” above them while scrolling down their news feeds. These images by sponsored companies were not necessaril...

Knowing What People Think is a Big Deal

Knowing What People Think is a Big Deal

Dwayne W. Waite Jr.
March 5, 2015

People wonder why David Ogilvy was such a success. In reality, it is no wonder; he examined what his customers wanted, and then he gave it to them. Ogilvy was trained under the famous Dr. Gallup, the creator of the Gallup poll. In Ogilvy's time, he was charged with figuring out what movies should...