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Wednesday's Bad-@ss Job

Client Manager

Landor Associates, Cincinnati, OH

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Quick Marketing Tips for Job Hunters

Career Oxygen | Tom Kellum
July 26, 2017

Focus your efforts and energy on getting interviews with hiring authorities. If your main focus is on getting a job, you might do something that cripples your chances of getting interviews—like filling out an application online or sending a resume—which will be screened by HR, regardless of whom you sent it to.

How Columbian Guerrillas Teach Advertisers to Stop Fighting

Up Your Game | Eric Layer
July 25, 2017

Marketing is often characterized as a war. It’s not hard to see why when so many campaigns are long, expensive conflicts between two sides. The Cola Wars of the 80s. Battles over features between cellular providers. Microsoft’s painful rebuttals to “I’m a Mac.” The status quo in advertising is to shoot and shoot back.

Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand

Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand

Forbes
July 26, 2017

What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces. Take a black-and-white jacquard skirt at the European company Honest By. The skirt’s fabric cost the company $56. The thread came to about 57 cents, and the care tag, 37 cents....

Twitter Plans to Shut Down SnappyTV in Favor of New TV-Clipping Tool

Twitter Plans to Shut Down SnappyTV in Favor of New TV-Clipping Tool

Digiday
July 26, 2017

The sun is setting on SnappyTV, Twitter’s video-editing tool that allows TV networks and other publishers to cut and share TV clips on Twitter, Facebook and other platforms. In its place, Twitter will offer a new video-editing software inside its growing Twitter Media Studio product for media comp...

How Discovery Differs From Search – and Offers Opportunities for Brands

How Discovery Differs From Search – and Offers Opportunities for Brands

The Drum
July 26, 2017

While search and discovery sound similar – and they are – they are also two distinct concepts in marketing. The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers...

Consumers Say Brands Must Improve Their Experience—Or Else

Consumers Say Brands Must Improve Their Experience—Or Else

Bulldog Reporter
July 26, 2017

Brands beware—regardless of your fine quality products and fair prices, today’s consumer will still drop you like a hot rock if you don’t make their shopping experience memorable, or at least pain-free, new CMO Council research finds....