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Sunday's Bad-@ss Job

Director of Client Relationship

Sportech, Stamford, CT

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Why We Hate Updating Our Résumés and What to Do About It

Career Oxygen | Dawn Rasmussen
May 1, 2015

Every few years (or whenever the need arises), we engage in a loathsome activity that is about as pleasurable as getting a root canal at the dentist. It’s called updating our résumé. So why is this process so painful?

Happe Hour - A Weekly Digital Marketing & Media Comic Strip
Could Facebook Help Your Chosen Candidate Win?

Could Facebook Help Your Chosen Candidate Win?

Liam Crossey
May 1, 2015

Social media is once again playing a pivotal role in introducing the different political views as more and more candidates are stepping forward to prepare for their respective 2016 presidential campaigns. Facebook, the world’s largest social media platform, is offering users the opportunity to see...

Fiskars Puts a PESO in Its Pocket

Fiskars Puts a PESO in Its Pocket

Jeannine Wheeler
May 1, 2015

That’s the PR model PESO — paid, earned, shared, and owned; and if PRs are not using it, say industry experts, they can kiss their jobs good-bye. One brand that put a nice twist on the Paid and Earned aspects of the model is Fiskars, the 357-year-old scissors company. Suffering from flagging ...

Secret Outlast Deodorant Gives Fearless Protection

Secret Outlast Deodorant Gives Fearless Protection

Cindy Wendland
May 1, 2015

While listening to our new favorite song over and over on YouTube, we stumbled across Secret Deodorant’s Outlast video. Secret has a new deodorant. It is a Clear Gel deodorant that goes on clear for no white marks and gives you 48-hour odor protection that lasts. It is supposed to outlast whatever...

Placebo Power

Placebo Power

Dwayne W. Waite Jr.
May 1, 2015

The mind is a wonderful thing. The brain is able to be our greatest weapon and our biggest hindrance. The brain can decipher and hold all types of information, and it can perceive what the eyes see and make conclusions at an extremely fast rate, whether the information gathered is right or not. ...