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Thursday's Bad-@ss Job

Designer (Digital)

T. Potter, Lexington, KY

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If You Let Me Rip Off an Ad Concept

View from the Cheap Seats | Dan Goldgeier
August 24, 2016

Many people currently working in advertising and marketing simply don’t bother to learn about anything that was produced even a few years ago.

Writing to Scale: A ‘Pentatonic’ Approach to Better Copy

Up Your Game | Jerry Northup
August 23, 2016

Like most writers, I enjoy my job. I look forward to the unpredictable nature of what kind of project may come in the door at any time. The challenge of starting from a blank page is always a great kick-start to my day, but I also like getting away from it.

Truth in Advertising Takes on the Kardashians

Truth in Advertising Takes on the Kardashians

Contently
August 24, 2016

America’s first family is officially on notice. Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a comp...

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater
August 24, 2016

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since 2012. Hashtags are used to follow conversations for trending topics, and in some cases can propel posts to become trending topics themselves. Nowhere are trending topics more time sensitive than ...

Inside the Agency: Grey London's Ideas Factory

Inside the Agency: Grey London's Ideas Factory

Digiday
August 24, 2016

Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia. Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. According to him, they are as much about...

The Promise And Reality Of 'Total Market' And How CMOs Need To Address It

The Promise And Reality Of 'Total Market' And How CMOs Need To Address It

Forbes
August 24, 2016

Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception, through the entire stra...