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Thursday's Bad-@ss Job

Social Media Community Manager (Hispanic)

Team Ignition, Chicago, IL

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Which Comes First...?

Up Your Game | Emily Griebel
September 18, 2014

I recently attended a Warc webinar entitled, “What can we learn from the world's smartest campaigns?” The presenter said something that particularly caught my attention, something along the lines of, “Channel thinking must be ‘baked in’ to creative strategy.” This is a belief I’ve held for a long time and have always been confused by the fact that clients often split their media buying and creative services between agencies. I never understood how a smart media plan could come together without having an understanding of the creative message, nor how great creative could be developed without the insights of a savvy media planner.

In the NFL: Money Talks, Sponsors Walk, and Then People Listen

In the NFL: Money Talks, Sponsors Walk, and Then People Listen

Shawn Paul Wood
September 18, 2014

The circle of life for the Beautiful People rolls on much differently than it does for the rest of us. For the common folk, the wheel of life screeches to a complete halt, gets us in front of the tire, and runs us smooth over....

CoverGirl's Game Face Gets a Makeover

CoverGirl's Game Face Gets a Makeover

Jennifer Graber
September 18, 2014

A majority of the time, a makeover is a positive experience. We all enjoy, from time to time, feeling different, dressed up, and confident. A makeover can be life-changing. However, in this instance a makeover is not necessarily a good thing. CoverGirl launched a campaign urging consumers to “get ...

Writing Under the Radar

Writing Under the Radar

Jerry Northup
September 18, 2014

If you’re in the creative field, you know that not every minute of your day is spent attentively tuned to the job you were hired to do. This is what other creatives, myself included, have called going “under the radar.” And, it’s a very useful tool, as long as you don’t take it too far. ...

Using IBM Supercomputers to Determine Business Strategy

Using IBM Supercomputers to Determine Business Strategy

Cindy Wendland
September 18, 2014

Are you trying to analyze business data and determine a new strategy? Wouldn’t it be great to use a supercomputer to evaluate all the possibilities to determine the best approach? IBM is offering you that possibility through cloud-based Watson analytics. Watson is a computer system capable of a...