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Friday's Bad-@ss Job

Digital Marketing Manager

O'Neill Vintners & Distillers, Larkspur, CA

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The Life and Death of a Lifestyle Brand

Up Your Game | Steve Biegel
April 28, 2016

When a lifestyle brand is born, a core following finds an interesting point of difference that’s relevant to them. They identify with the brand on a personal level. This core following is small, but extremely passionate. They become instant advocates for the brand and evangelize the brand with honesty and fervor, bringing profound credibility to the brand.

Can the Ad Industry Save Itself?

Can the Ad Industry Save Itself?

The Ad Contrarian
April 28, 2016

I am still hopeful that we can save ourselves. We are in very deep trouble, but there may be a strategy to rescue ourselves from the hole we have dug. Let's start by defining the problem. The problem is that everyone seems to have lost confidence in us. Our clients don't trust us. In fact, ...

6 Story-Sharing Tips for Not-for-Profit Communicators

6 Story-Sharing Tips for Not-for-Profit Communicators

Bulldog Reporter
April 28, 2016

Today’s not-for-profit communicators need to rethink the way they share their message. The days of sending out a press release to a mass email list with donations received or information on their annual gala are long gone! In 2016 and beyond, those sharing non-profit industry news should speak ...

Why Your Loyalty Program May Not Build Loyalty

Why Your Loyalty Program May Not Build Loyalty

Hubspot
April 28, 2016

Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all...

The Rise of 'Micro-Influencers' on Instagram

The Rise of 'Micro-Influencers' on Instagram

Digiday
April 28, 2016

There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid post...