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Friday's Bad-@ss Job

Head of Production

ndp, Richmond, VA

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Networking: How to Be Dr. Jekyll and Not Hyde

Career Oxygen | Gerry Corbett
August 25, 2016

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21st century is a challenge at best if you have no network. Virtually every job today is gained through the network.

If You Let Me Rip Off an Ad Concept

View from the Cheap Seats | Dan Goldgeier
August 25, 2016

Many people currently working in advertising and marketing simply don’t bother to learn about anything that was produced even a few years ago.

'Yass Queen': Honest Tea Uses Influencers and BuzzFeed to Reach Young Moms

'Yass Queen': Honest Tea Uses Influencers and BuzzFeed to Reach Young Moms

Digiday
August 25, 2016

When Dan went on his first date with Krystal, he was on crutches. And she was dressed like a clown. While that may not sound like an auspicious start to a relationship, the two lovebirds ended up staying up all night. They, along with two other couples, share their first-date experiences in a BuzzFe...

Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web

Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web

Business Insider
August 25, 2016

Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings. "Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately...

#PR: Tips on Leading a Brand through a Crisis

#PR: Tips on Leading a Brand through a Crisis

Gerard E. Mayers
August 25, 2016

I am sure all of us are aware of crises some brands have had recently: Delta’s computer systems power failures, FoxNews with its slow burn sexual harassment scandal, or the diving and swimming pools at the Rio2016 Games mysteriously turning green. How a brand deals with a crisis can tell a lot ...

Truth in Advertising Takes on the Kardashians

Truth in Advertising Takes on the Kardashians

Contently
August 24, 2016

America’s first family is officially on notice. Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a comp...