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Thursday's Bad-@ss Job

Quantitative Senior Director

Egg Strategy, Boulder, CO or Chicago, IL

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Advertising’s Biggest Bowl is Too Mushy

View from the Cheap Seats | Dan Goldgeier
January 29, 2015

Just as we can never predict the outcome of the game itself, I wish we’d get back to more of the mystique of Super Bowl advertising.

Putting a New Spin on Skip

Putting a New Spin on Skip

Ric Corns
January 29, 2015

Direct Marketing news has a fascinating post about a new way for users to interact with video advertisements. Instead of simply clicking the ‘Skip Ad’ button, as most of us are accustomed to, PK4 Media is proposing an alternative solution: the user drags the brand message to a section of the...

Twitter Launches New Features

Twitter Launches New Features

Jennifer Graber
January 29, 2015

Twitter’s first year as a publicly traded company was somewhat of a roller coaster ride. This, understandably, caused some concern amongst investors. The company’s unsteady year spurred it into action. The social media site developed and released new features as a way to soothe the business mind...

Early Access to Promoted Pins on Pinterest

Early Access to Promoted Pins on Pinterest

Cindy Wendland
January 29, 2015

One of our clients received an email from Pinterest saying it was “Time to Shine." They were selected to get early access to Promoted Pins — Pinterest’s new advertising vehicle that launched in January. The email message encouraged the business to shine now in their advertising before Promoted...

Driverless Cars: 'You Guys Are Nuts'

Driverless Cars: 'You Guys Are Nuts'

Doug Bedell
January 28, 2015

Emily Badger, who covers urban policy for Workblog, envisions the soon-to-be-experienced arrival of driverless cars in an essay that might be headed, “What Are We Doing – Again?” The first time, starting in the ‘teens and ‘20s, PR and advertising enabled automobiles to start reshaping U.S....