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Thursday's Bad-@ss Job

Marketing & Communications Manager

MicaSense, Inc., Seattle, WA

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Three Ways to Avoid Suffering from Elephant Thinking

Up Your Game | Steve Biegel
February 10, 2016

Let’s clarify some things before we expose another dirty little secret highlighting the shortcomings of the influence business. One thing to get straight is what elephant thinking is and what it is not. It is not a joke. It is not philosophical mumbo-jumbo highlighted by wind chimes and jasmine incense. Elephant thinking is a term that comes from the very real practice performed by circus trainers to train their elephants.

Yelp Finally Shuts Down Yelper Rating Her Dates

Yelp Finally Shuts Down Yelper Rating Her Dates

Stuart Heater
February 10, 2016

We've all heard of Yelp, the popular review site for places like restaurants and nightclubs. What about reviewing your dates? What if the review you gave an establishment had nothing to do with how great the food was or how great the ambiance might have been, but instead how your date was? When I sa...

#PR: Facebook's 'Waterloo' in India

#PR: Facebook's 'Waterloo' in India

Gerard E. Mayers
February 10, 2016

It was recently revealed in the news that India's Telecom Regulatory Authority banned Facebook's Free Basics Internet service. In an article published on LinkedIn Pulse, Vivek Wadhwa, a Fellow at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University, noted: “The proje...

ESPN & DraftKings End Advertising Deal

ESPN & DraftKings End Advertising Deal

Dwayne W. Waite Jr.
February 10, 2016

If you have been following the fantasy sports news, you know that this multi-billion dollar industry is facing some interesting times. With the rise of DraftKings and Fan Duel, questions about these organizations being gambling entities are being asked across state and federal governments. And th...

Doritos Targets Babies and Dogs

Doritos Targets Babies and Dogs

Cindy Wendland
February 10, 2016

Sometimes, actually oftentimes, it shocks and surprises us the comments that people make. We tend to use social media to voice thoughts that should stay inside our heads, if they materialize at all. Doritos used a contest to get ideas for their Super Bowl commercial. The baby submission that won set...