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Tuesday's Bad-@ss Job

Interactive Designer

CIA, Washington, DC

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Forget Your Name: What’s Your Persona?

Career Oxygen | Peter Bossio
September 27, 2016

In most "tribes," there are one or two interviewers who are good with names. The rest are likely to compare you based on persona. Think about it; if you’ve been following any of the debates, you can see this on display front and center. The candidates all take jabs at each other’s positioning. As an experiment, forget the candidate’s name and just refer to them by the impression they left on you.

How To Use Tech Tools to Improve Your Content

How To Use Tech Tools to Improve Your Content

Cision
September 26, 2016

Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and m...

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Hubspot
September 26, 2016

Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next...

Disney is Also Thinking About Buying Twitter

Disney is Also Thinking About Buying Twitter

The Verge
September 26, 2016

Disney is the latest high-profile name to consider an acquisition offer for Twitter, according to a report today from Bloomberg. While a formal bid has not been placed, Bloomberg says Disney is working with Bank of America to put one together....

Google Talks Up YouTube's Branding Credentials at Advertising Week New York

Google Talks Up YouTube's Branding Credentials at Advertising Week New York

The Drum
September 26, 2016

Google has used this week’s activity to announce a host of advertising services that help marketers understand how online ads drive offline behaviors, and make a number of bold claims, including how YouTube ads drive double the amount of searches compared to TV executions. ...