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Wednesday's Bad-@ss Job

Web Producer

Industrium, Portland, Maine

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Building the Next Killer App

Up Your Game | Danny Flamberg
August 5, 2015

If you can finesse the technical, data, and political issues, you will enable your brand to directly message consumers, craft alerts, publish geo-centric or personalized push notifications, gather immediate feedback and input, collect consumer data, enable couponing or commerce, and have an always-on connection to customers. The key to success is knowing your customer base, leveraging your existing technology infrastructure, and planning for consumers’ next moves.

Selfridges’ Christmas Décor on Sale in August

Selfridges’ Christmas Décor on Sale in August

Cindy Wendland
August 5, 2015

When is the right time to put Christmas decorations out for sale? People tend to argue about it in October and think stores should wait until after Thanksgiving. That just doesn’t give retailers enough time to bring in the holiday sales. Wait...Selfridges department store in London just started se...

The Internet is Full of Liars

The Internet is Full of Liars

Jessica Cherok
August 4, 2015

People lie on social media all the time. Turns out, though, that women tend to lie more when using social networking sites. Researchers recently analyzed public social media posts from Facebook, Instagram, and Twitter using a "deceit algorithm" to measure how many posts contained lies....

Writing a (Google) Plus Obituary

Writing a (Google) Plus Obituary

Mike Bush
August 4, 2015

Mashable has penned what appears to be the definitive obituary for Google+, the social network launched by the search giant as a way to tap into the social media landscape. It’s a killer read if you have a few minutes, and discusses many of the (mis)steps Google has made with regards to social med...

Should Agencies Get More Into the Product Business?

Should Agencies Get More Into the Product Business?

Dwayne W. Waite Jr.
August 4, 2015

The question the title poses is an interesting one. The agency model was developed in a time when businesses had to create multiple advertisements as quickly as possible in order to secure their spots in certain publications. History tells us that agencies rose from being the advertising runner to a...