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Monday's Bad-@ss Job

Senior Marketing and PR Associate

IXL Learning, San Mateo, CA

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Got Game? How to Become Your Most Hirable Self in Mobile Gaming

Career Oxygen | Irina Serdyukova
April 24, 2017

Mobile gaming is one of the fastest growing industries in the world, and requires a steady influx of new talent, ranging from illustrators, animators and programmers, to testers, marketing managers, and more. Using our own company as an example, we have over a thousand employees working across our eight global studios from all walks of life. In terms of hiring, we only care about one thing — do you have what it takes to be a game developer?

The Hidden Job Market: Fact or Myth?

Career Oxygen | Tom Kellum
April 21, 2017

You’ve no doubt heard that the best jobs are not advertised and are obtained by accessing the "hidden job market". Many resume writers, outplacement firms, career counselors, coaches, and networking groups all tout claims that a large percentage of the best jobs are in the so-called hidden job market, and that is where you should concentrate your job search efforts. Wait just a minute, though.

Challenge The False Dichotomies Of Marketing

Challenge The False Dichotomies Of Marketing

Forbes
April 24, 2017

Being a marketing professor at a major business school, there are few questions from students that haven’t come up in one way or another over the years. By far the most common question I’m asked is about “B2C” (business-to-consumer) versus “B2B” (business-to-business) marketing. ...

Are We Entering Adtech’s Era of Accountability?

Are We Entering Adtech’s Era of Accountability?

The Drum
April 24, 2017

When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers w...

How to Find Millennial Influencers in 2017

How to Find Millennial Influencers in 2017

Bulldog Reporter
April 24, 2017

Millennials are a very important demographic for marketers. As the largest generation since the boomers, millennials are fast growing in purchasing power. Two of the most powerful keys for tapping in to Millennials as a customer base are millennial influencers and the social media platform, Instagra...