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Wednesday's Bad-@ss Job

Communications Project Manager

OneWorld Communications, San Francisco, CA

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The Under-Under-Underdogs

Career Oxygen | Peter Bossio
May 25, 2016

Known as Gen X, those of us in our forties were supposed to be the troublemakers. The overlooked, under-valued generation. With a mark against us from the start, it’s no wonder one of our favorite super heroes was Underdog.

3 Steps to Bridge the Gap Between Online and Offline Channels

3 Steps to Bridge the Gap Between Online and Offline Channels

Meltwater
May 25, 2016

Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you w...

Avoid Scott Disick's Instagram Snafu: Influencer Relations 101

Avoid Scott Disick's Instagram Snafu: Influencer Relations 101

Muck Rack
May 25, 2016

Last week, Scott Disick, of Kardashian fame, gave the world a glimpse into "influencer marketing" when he copy and pasted an email from the Bootea marketing team into his sponsored Instagram caption telling him exactly what to write in his post. Yikes. This was definitely a mistake on Disick's...

Kohl's Chewbacca Surprise Leads to Record Engagement

Kohl's Chewbacca Surprise Leads to Record Engagement

AdAge
May 25, 2016

It was the laugh heard round the world. Late last week, shopper Candace Payne posted a Facebook video of herself wearing the new Star Wars Chewbacca mask she'd bought at Kohl's, and viral stardom ensued. But rather than just chuckling and moving on, Kohl's reacted quickly by creating its own video r...

The Internet's 10 'Ugliest' Websites

The Internet's 10 'Ugliest' Websites

Fast Company
May 25, 2016

Craigslist is one of the ugliest websites on the Internet. The home page is an indistinct wall of links and text, the site is tough to navigate, the postings are cluttered, and the design has barely changed in the past 15 years. At a time when websites are competing to offer the best digital experie...