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Thursday's Bad-@ss Job

Media Buyer/Online Marketing Manager

Mako Labs , Cardiff, CA

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Work Don’t Mean a Thing If You Can’t Hum

Career Oxygen | Phyllis Briskman
May 26, 2016

“You are so…creative” was a phase I often heard when growing up. Never really sure if that was a good thing or just an act of kindness said to a square peg, I learned to say “thank you” as I secretly wondered “really?”

3 Ways to Incorporate Inbound Marketing Into Your PR Strategy

3 Ways to Incorporate Inbound Marketing Into Your PR Strategy

Bulldog Reporter
May 26, 2016

The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same—push your message out to a targeted audience in order to build awareness and drive reve...

Twitter has Disbanded the Team that Created the 'Buy' Button

Twitter has Disbanded the Team that Created the 'Buy' Button

Business Insider
May 26, 2016

Twitter has dissolved its 25-member commerce team as CEO Jack Dorsey kills off initiatives that won't pay off for the social network's core business, reports BuzzFeed's Alex Kantrowitz. This means that Twitter has ceased development of its "Buy" button, which let users order goods and services st...

Beware the Siren Song of Marketing Automation

Beware the Siren Song of Marketing Automation

AdAge
May 26, 2016

The ancient legend of the sirens who seduced sailors with their enchanting song -- only to result in often catastrophic shipwrecks -- is an apt metaphor for today's marketing automation adoption journey. Since the beginning of marketing automation time -- from the sales automation of the 1990s to...

Why Is It So Hard for Millennials to Become Content Strategists?

Why Is It So Hard for Millennials to Become Content Strategists?

Contently
May 26, 2016

People may throw eggs at me for this—or applaud me, depending on their age—but it’s hard out there for millennials. They were raised with all the can-do-it-iveness and ambition that their parents could pack in, but when they finally graduated and entered the job market, the financial crisis wa...