Career Oxygen | Christine Stack
June 18, 2013
Sorry, new grads: if you’re embarking on the wonderful world of job hunting, the studying isn’t necessarily over. But if it’s any consolation, even those well entrenched in the business world have things to learn when it comes to some of the basics, like interviewing.
Many college seniors inquire as to how best to interview when they graduate. I’ll argue the responsibility lies with not only with the new grad, but also with the interviewer in order for the process to work most effectively.
Here at BMA, we focus mostly on the agency side of AdLand. There are times, though, when it is important to stick up for the marketers on the other side of the aisle. The lead for the other side, usually the CMO, has had a tough ride during these past couple of years.
When it comes to building a ...
Your intentions are always in the right place every time you go online. The plan is social media networking activity first and Candy Crush second. Yet after a couple of hours you close the laptop with blurry vision and candy images stuck in your head. Corporate America will not quietly wait for you ...
Flacks, if you have been in this business for any amount of time, you have seen people get very creative with how they use their daily newspaper. Wrapping glasses, cleaning mirrors, and wrapping a gift on the fly are among the favorites. For the rest of us old gomers, we choose to, you know, read th...
There are a gazillion social media applications. Yes, a gazillion. Okay, maybe not that many, but to a brand it feels that overwhelming. Which ones to focus on, should new ones be added once they are introduced, what’s best for the brand, etc.? It’s a conversation every brand is having, both big...
