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Tuesday's Bad-@ss Job

Senior Art Director / ACD

Sq1, Portland, OR

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Is Social Media, As a Whole, Brilliant or the End of Mankind as We Know It?

Guest Column | David Amerland
July 26, 2016

Mention the words “social media” in any kind of mixed group setting and watch it fragment along lines of age, education, class, gender, and income levels. It’s like you’ve suddenly found the secret means by which you can dice and slice, divide, and conquer and with it come all the clichés you can imagine.

ANA Guidelines Will Disrupt Brand-Agency Relationships

ANA Guidelines Will Disrupt Brand-Agency Relationships

The Drum
July 26, 2016

The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic....

How Luxury Brands Should Tackle Content Marketing Attribution

How Luxury Brands Should Tackle Content Marketing Attribution

Contently
July 26, 2016

Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will ...

5 Dimensions of a Social Superuser

5 Dimensions of a Social Superuser

Cision
July 26, 2016

Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. For these services, the typical superuser was tech-savvy and relatively affluent (most businesses wish...