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Thursday's Bad-@ss Job

Creative Support Specialist

Mirriad Advertising, New York, NY

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Three Ways to Determine Your Long-Term Career Direction

Career Oxygen | Hallie Crawford
April 27, 2017

Choosing a career is a much more complicated process than taking a simple career test. We have clients come to us often who want to find that ideal job, and have read a book or taken a career assessment only to still feel lost. It’s frustrating, understandably, because we all want to be successful and happy with our choice of career.

Why Marketing Is So Difficult

Up Your Game | Emily K. Howard
April 26, 2017

Many of my friends and family members say that Esparza’s work is “magical.” What I mean by this is they think our creative ideas and advertising campaigns just appear by magic. We simply wave a wand and beautiful and strategic work just comes to life. If only it were that simple.

How Peer-to-Peer Payment Pioneer Venmo Grew Up and Got Serious

How Peer-to-Peer Payment Pioneer Venmo Grew Up and Got Serious

Fast Company
April 27, 2017

It started with a simple dare: All Mike Linshi had to do was buy a certain shirt from a store nearby and wear it. The bet was offered up in the easy evening hours after a music and innovation festival in Brooklyn two years ago. There was just something so funny about the thought of Linshi in that...

Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever

Mobile Surpasses 50% of all US Digital Ad Spend for the First Time Ever

The Drum
April 27, 2017

Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened. The report also found total US digital ad spend was ...

5 Reasons Content Marketing is Perfect for Your New Business

5 Reasons Content Marketing is Perfect for Your New Business

Forbes
April 27, 2017

Starting a new business can be stressful. Unless you’re building a category killer, you’re competing in a crowded industry that already has a number of established brands promoting their products as superior. How can you make sure that your brand will be seen as equal, if not more desirable? ...

6 Important Questions Communicators Need to Ask in a Crisis

6 Important Questions Communicators Need to Ask in a Crisis

Muck Rack
April 26, 2017

When we work with our clients in crisis communications planning, we walk through the following questions: 1. What’s the worst that could happen? This is where you brainstorm every possible worst case scenario that could happen to your organization. This should capture everything from market...