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Wednesday's Bad-@ss Job

Account Supervisor

BerlinRosen, New York, NY

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The Under-Under-Underdogs

Career Oxygen | Peter Bossio
May 25, 2016

Known as Gen X, those of us in our forties were supposed to be the troublemakers. The overlooked, under-valued generation. With a mark against us from the start, it’s no wonder one of our favorite super heroes was Underdog.

3 Steps to Analyzing Your PR Measurement Data

3 Steps to Analyzing Your PR Measurement Data

Cision
May 24, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way? If you don’t have accurate data or know how to analyze it, ...

10 of the Best Brands on Twitter (And Why They're So Successful)

10 of the Best Brands on Twitter (And Why They're So Successful)

Hubspot
May 24, 2016

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. ​ As it grew in popularity, brands jumped on board and began using the platform......

Can Personalization Make Advertising Great Again?

Can Personalization Make Advertising Great Again?

Forbes
May 24, 2016

The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when advertising was great. That Coke campaign came out at a very different time, with very...