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Tuesday's Bad-@ss Job

Director of Marketing, Smart Cities

Citilabs, Atlanta, GA

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How To Hire Strategic Thinkers — Not Just Order Takers

Hire & Higher | Drew McLellan
December 6, 2016

Good help is hard to find. You want people you can throw in the deep end on day one and can trust to make smart decisions and understand the context and impact of their choices. In other words, you want strategic thinkers. I work with hundreds of ad agencies every year, and they describe this as their No. 1 challenge. They can easily find great order takers, but these employees don’t know how to independently guide clients, which means the senior staff has to oversee everything.

Three Reasons to Stop Shoveling Dirt on the TV Medium

Up Your Game | Steve Biegel
December 5, 2016

For anyone who tells you that old-fashioned advertising is dead, send this little retort. Nothing is dead. In fact, you know how far we’ve come in this business? We are right back at the beginning. With a twist. Isn’t it always that twist that grabs the consumer?

Communicating Holiday Goodwill: How Nike’s Simple Gesture Earned Big PR

Communicating Holiday Goodwill: How Nike’s Simple Gesture Earned Big PR

Bulldog Reporter
December 6, 2016

Nike has never been a company hurting for good publicity, but they scored a major coup during Thanksgiving week, making ABC World News Tonight’s “America Strong” segment on that Tuesday. And all it took was a pair of sneakers and a PR person with a keen sense of when and where to strike. ...

Facebook is Asking Users to Judge the Truthfulness of News Headlines

Facebook is Asking Users to Judge the Truthfulness of News Headlines

The Verge
December 6, 2016

Facebook is apparently asking users to rate the quality of news stories on its service, after facing criticism for allowing fake or misleading news. At least three people on Twitter have posted surveys that ask whether a headline “uses misleading language” or “withholds key details of the stor...

Google Gets Into the Holiday Spirit with Santa Tracker

Google Gets Into the Holiday Spirit with Santa Tracker

The Drum
December 6, 2016

Google’s Santa Tracker is officially live and counting down the days until December 24 in an advent-calendar-like experience with interactive features that really up the ante from the chocolate in the physical calendars of yore. That’s right: The 2016 experience includes Santa’s Village, wh...

Renegade Fashion Designers Create New Manly-Me Market

Renegade Fashion Designers Create New Manly-Me Market

Forbes
December 6, 2016

As someone once pointed out, every girl is crazy about a sharp dressed man. But, definitions of “sharp dressed” today are evolving. Eschewing the Ralph Lauren, Calvin Klein and Giorgio Armani model of authority stylist, today’s designers are guys designing for guys. Which has led to an emer...