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Wednesday's Bad-@ss Job

Senior Strategist

Landor Associates, San Francisco, CA

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Tips to Rock Your Video Interview

Career Oxygen | Jessica Sanders
May 6, 2015

It has become more and more common that companies are conducting video interviews. With so much work done outside the office, it makes sense to avoid travelling conflicts and get right down to business. Whether you feel you’re good in interviews or not, there are a number of tactics that are best used in this situation.

Panera's Woes in Doing Additives Good

Panera's Woes in Doing Additives Good

Doug Bedell
May 6, 2015

Lo the poor consumer, who wants to do the right thing, or go to the right places, when eating out. Is Panera Bread one of those places? You would think so, but now Panera is being accused of a “PR stunt” in issuing a list of more than 150 artificial ingredients it will omit from its food by the ...

Do the Work Up Front: A Case for Neuroscience in AdLand

Do the Work Up Front: A Case for Neuroscience in AdLand

Dwayne W. Waite Jr.
May 6, 2015

As a young marketing professional with an interest in marketing strategy and research, we didn't find ourselves with the "in" crowd in the agency life. Though we were used often and called upon for very high-level stuff as an assistant manager, we weren't with the creative folks....

Starbucks Shared Planet on Tropical Tuesday Produces Mixed Messages

Starbucks Shared Planet on Tropical Tuesday Produces Mixed Messages

Cindy Wendland
May 6, 2015

On Cinco de Mayo, before our meeting at the Mexican restaurant, we spent some time working at Starbucks. Turns out they were celebrating as well. They were celebrating Tropical Tuesday during their happy hour promotion from May 1–10. Our normal routine upon entering Starbucks is to visit the bathr...

Jay-Z’s Got 99 Problems & TIDAL’s One Of Them

Jay-Z’s Got 99 Problems & TIDAL’s One Of Them

Jennifer Graber
May 6, 2015

When Jay and Bey embark on a musical venture, one expects it to be as epic as they are. Music royalty is bound to breed nothing but overnight success, right? Enter the streaming service Tidal. Tidal is one of Jay-Z’s latest business projects. Tidal is an alliance of sorts — a musical alliance...