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Sunday's Bad-@ss Job

Copy Editor

ICF, Rockville, MD

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The Power of Curiosity in Marketers

Up Your Game | Emily K. Howard
January 20, 2017

I read a great article recently, entitled “5 Must-Have Skills for Modern CMOs,” which stated that CMOs should be relentlessly curious. I tell my young daughters often that they should stay curious and keep asking questions, and I believe this concept definitely holds true for marketers as well. So whether you are a brand manager, a business owner, or an agency executive or creative, maintaining a healthy level of curiosity is imperative to being successful in your marketing endeavors.

Five New Recommendations for Successful Communications in 2017

Five New Recommendations for Successful Communications in 2017

Bulldog Reporter
January 20, 2017

Is traditional PR dead? No, but it may be hard to recognize these days. “In the last ten years, what was called public relations has gone through a radical transformation,” said Joy Scott, CEO and founder of Scott Public Relations, an award-winning boutique PR firm specializing in healthcare ...

Apple and Amazon End Decade-long Audiobook Exclusivity Deal

Apple and Amazon End Decade-long Audiobook Exclusivity Deal

The Verge
January 20, 2017

Apple and Amazon have agreed to end an exclusivity agreement that made Audible the only seller of audiobooks inside of iTunes. The agreement had been in place for over a decade, since 2003, but came to an end earlier this month following complaints from German publishers and investigations by Eur...

John Oliver Gatecrashes HBO's Hits in Crossover Promo

John Oliver Gatecrashes HBO's Hits in Crossover Promo

The Drum
January 20, 2017

HBO’s incumbent cynical Englishman John Oliver is promoting the return of his late night show ‘Last Week Tonight’ in a promo crossing over with three of the broadcaster’s most prominent shows. To cement Last Week Tonight's return (12 February), Oliver appears on the set of Game of Thrones...

How Visual Advertising Will Change Marketing In 2017

How Visual Advertising Will Change Marketing In 2017

Forbes
January 20, 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns? The average clickthrough rate of display ads acr...