There’s a school of thought among some advertising professionals and clients that it takes a specific type of creative person to create great advertising for a specific medium; i.e., it takes a great print writer to write long copy or it takes a digital writer to write great digital or... That’s pure crap.
Yesterday was a big day for Yahoo. CEO Marissa Mayer announced their $1.1 billion acquisition of Tumblr and updates to Flickr. Let’s look at the new features, changes to Pro Accounts, and if you have time, the history and decline......
In an online news release issued via the The Wall Street Journal, the consensus of more than 2,000 European communications students is that the world hasn't seen anything yet of the looming importance of digital marketing/PR communication. These current graduates don't even view themselves as the mu...
The ability to grow a majestic beard is a coveted thing. Now, it’s a profitable thing. It’s also a silly thing. Probably a flash-in-the-pan thing, but definitely a thing. From tattooing company logos or writing promotions on your pregnant belly to naming your firstborn after your most favo...
Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional marketing going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great brands build confidence using b...
