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Wednesday's Bad-@ss Job

Art Director

RSM, Charlotte, NC

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Candidates as Consumers

Hire & Higher | Kristen Metzger
July 26, 2016

In business, we often put clients first. In talent recruitment, we must remember to put the candidate first. Hiring is a two way street. It’s not just about getting the best and brightest in the door for an interview and putting them through whatever paces deemed necessary to make the best hiring decision. It’s crucial that we ensure they want to work for us and be an active part of the community, or that time and effort spent will be for naught.

Is Social Media, As a Whole, Brilliant or the End of Mankind as We Know It?

Guest Column | David Amerland
July 26, 2016

Mention the words “social media” in any kind of mixed group setting and watch it fragment along lines of age, education, class, gender, and income levels. It’s like you’ve suddenly found the secret means by which you can dice and slice, divide, and conquer and with it come all the clichés you can imagine.

How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who

How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who

Meltwater
July 27, 2016

Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s Annual Comic-Con, which took place this past weekend. If you work in the television, film, or the comic book industry (or are maybe a voracious consumer of the aforementioned) you probably were there......

The Best Marketing Strategy Isn't Even Really Marketing At All

The Best Marketing Strategy Isn't Even Really Marketing At All

Forbes
July 27, 2016

Marketing is all about making your brand (and your products) more visible to a wider audience. For decades, it referred to a series of intensive, action-based, outbound tactics designed to grab new consumers’ attentions. Advertising was almost synonymous with marketing, and marketers constantly se...

Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online

Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online

Business Insider
July 27, 2016

Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange. The launch of "REX" means that marketers can now use Rubicon's automated tools...

iPhone Sales are Shrinking for the Same Reason Pokémon Go is Thriving

iPhone Sales are Shrinking for the Same Reason Pokémon Go is Thriving

The Verge
July 27, 2016

Apple today finds itself in the unusual position of having not one, but two consecutive quarters of slumping iPhone sales. The company’s stock price, however, has gone in the opposite direction, rising in response to Apple outperforming direr expectations. Those traders aren’t crazy. They just u...