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Tuesday's Bad-@ss Job

Creative Strategist

true[X], West Los Angeles, CA

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For a Successful Marketing Career, Think Different

Up Your Game | Phil Schraeder
March 30, 2015

Data analysis and creative vision have traditionally been viewed as separate, even opposing, skills. Yet, in today’s increasingly programmatic advertising world, the two are not mutually exclusive. Our data-driven media culture now requires both capabilities — not only under the same roof, but in the same brain.

Tasteless Selfies at Blast Site

Tasteless Selfies at Blast Site

Jessica Cherok
March 30, 2015

Perhaps as faux pas as snapping the selfie itself, the selfie stick has become a hated accessory. But several young women took narcissism to a whole new level when they snapped a picture of themselves posing in front of last week’s explosion in New York’s East Village....

Broadcasting, Via Twitter, on Whatever You Want to Present

Broadcasting, Via Twitter, on Whatever You Want to Present

Doug Bedell
March 30, 2015

Well, now we can watch live-video events unfolding on Twitter via the Periscope or Meerkat apps. That’s got to mean something in terms of PR opportunity, and we’ll see what develops in that regard. Meantime, here’s an account of the two apps that make “every smartphone the camera crew — a...

Duluth Trading Buck Naked Underwear is Out There

Duluth Trading Buck Naked Underwear is Out There

Cindy Wendland
March 30, 2015

“Feels like wearing nothing at all. No stink, no pinch, nothing at all.” If that is appealing to you, then you may be interested in buying Buck Naked–brand underwear from Duluth Trading Company. The ads are illustrations with no real people and the humor is male humor targeted at tradesmen....

A New Index for Tracking Decision-Making?

A New Index for Tracking Decision-Making?

Dwayne W. Waite Jr.
March 30, 2015

Marketing and advertising strategists continue to try to find accurate models to track consumer data in order to efficiently predict and influence consumer behavior. As much as they try, the strategists fail to create a simple model with clear forecasts. But a new group thinks they're close....