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Monday's Bad-@ss Job

Content Marketing Specialist

Katana, San Diego, CA

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It’s Also Important to Know What Customers Don’t Want

Guest Column | Emily K. Howard
May 2, 2016

Agencies and clients spend a lot of time and money trying to figure out what their current and prospective customers want. However, it’s just as important to invest in determining what customers don’t want. That way, brands can best deliver products and services that are most relevant to their target audience. So how would you go about figuring out what consumers don’t want?

Are Chatbots Really The Future Of Web Design?

Are Chatbots Really The Future Of Web Design?

Fast Company
May 2, 2016

Adrian Zumbrunnen was terrified of what conversational interfaces meant for him as a UX designer. "The conversational interface is scary," he says. "Will I still have a place in this industry when pushing pixels around is no longer the thing that designers do?" So Zumbrunnen decided to confront h...

4 Ways Data Can Improve Your Communication Strategy

4 Ways Data Can Improve Your Communication Strategy

Cision
May 2, 2016

With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what messages your audience will actually pay attention to? Data can tell you. At their recent Cision webinar, “Cracking the Code to Modern PR Decision-Making,” Cision’s K.C. Br...

For Women in Advertising, It’s Still a ‘Mad Men’ World

For Women in Advertising, It’s Still a ‘Mad Men’ World

New York Times
May 2, 2016

As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished women ...

Creating Social Content? Hire the Person With the Least Marketing Experience

Creating Social Content? Hire the Person With the Least Marketing Experience

Forbes
May 2, 2016

“But… we’re in marketing.” I hear it every time I mention that I don’t hire marketers for Big Spaceship’s content team. The concept often seems alien to agency folk – clients are paying us for our marketing expertise, so why am I hiring a bunch of amateurs? The truth is, the content ga...