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Thursday's Bad-@ss Job

Director of Marketing

Plato Pet Treats, Los Angeles, California

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Neuro Signals the Future of Advertising?

Neuro Signals the Future of Advertising?

Dwayne W. Waite Jr.
July 31, 2014

The advertising industry has been trying to predict or influence consumer behavior for decades. This is nothing new. All that is different is that we have fancier equipment and bigger technology budgets to invest in the work. The concept is the same; if we can see what works, then when it's launched...

A Proper Woman Never Laughs (In Public)

A Proper Woman Never Laughs (In Public)

Jennifer Graber
July 31, 2014

Ladies, remember to always be prim and proper. Do not forget to dress appropriately and modestly. Oh, and never forget to control your laughter in public. That’s right — do not laugh in public, because it contributes to the moral delinquency of society. Do not adjust your screens, because you ar...

A Truce the Government Missed

A Truce the Government Missed

Mike Bush
July 31, 2014

A few weeks back, Flack Me counterpart Doug Bedell covered a statement issued by 11 (darn big) PR Firms recognizing the way that PR folks should be able to edit articles on Wikipedia. Essentially, these 11 firms agreed that it was time to play fair, admitting that maybe, in the past, that hadn’t a...

The Brands Behind Duct Tape

The Brands Behind Duct Tape

Cindy Wendland
July 31, 2014

In Seventeen magazine, Duck Tape brand is running an ad promoting back-to-school style with Duck Tape. Their website shows many back-to-school projects called "ducktivities." In our house, a binder from the last school year was patched up stylishly with a pickle design duck tape......