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Monday's Bad-@ss Job

Creative Strategist

true[X], West Los Angeles, CA

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For a Successful Marketing Career, Think Different

Up Your Game | Phil Schraeder
March 30, 2015

Data analysis and creative vision have traditionally been viewed as separate, even opposing, skills. Yet, in today’s increasingly programmatic advertising world, the two are not mutually exclusive. Our data-driven media culture now requires both capabilities — not only under the same roof, but in the same brain.

Duluth Trading Buck Naked Underwear is Out There

Duluth Trading Buck Naked Underwear is Out There

Cindy Wendland
March 30, 2015

“Feels like wearing nothing at all. No stink, no pinch, nothing at all.” If that is appealing to you, then you may be interested in buying Buck Naked–brand underwear from Duluth Trading Company. The ads are illustrations with no real people and the humor is male humor targeted at tradesmen....

A New Index for Tracking Decision-Making?

A New Index for Tracking Decision-Making?

Dwayne W. Waite Jr.
March 30, 2015

Marketing and advertising strategists continue to try to find accurate models to track consumer data in order to efficiently predict and influence consumer behavior. As much as they try, the strategists fail to create a simple model with clear forecasts. But a new group thinks they're close....

Male Tinder Users Tricked

Male Tinder Users Tricked

Jessica Cherok
March 27, 2015

A Tinder prank tricked men into flirting with other men, and according to experts has brought security lapses to light. A Tinder developer is accused of creating fake dating profiles for women, which tricked men using the app into flirting with them. The developer created a program that would mat...

Uber and Lyft Leave Taxi Comms in the Dust

Uber and Lyft Leave Taxi Comms in the Dust

Jeannine Wheeler
March 27, 2015

Whether you’re a frequent Uber rider or have only used the ride service once, you might have concerns about your personal safety, physical or financial. To put your mind at ease, Uber has an aggressive communications program that includes frequent emails to customers highlighting features, videos....