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Saturday's Bad-@ss Job

Head of Public Relations

Book in a Box, Austin, TX

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AI: A Reality Check

Up Your Game | Danny Flamberg
February 24, 2017

Artificial Intelligence (AI) is the new black, the shiny new object, the answer to every marketer’s prayers, and the end of creativity. The recent emergence of AI from the arcane halls of academia and the backrooms of data science has been prompted by stories of drones, robots, and driverless cars undertaken by tech giants like Amazon, Google, and Tesla. But the hype exceeds the day-to-day reality.

Drawing People To Your Strengths

Career Oxygen | Rob Jolles
February 23, 2017

When I teach people how to interview well, I am actually teaching people how to point out their defined strengths. Not sure what your defined strengths are? Join the club! I’ll help you identify those strengths, and explain how to let people know about them when you read…

Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One

Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One

Bulldog Reporter
February 24, 2017

Journalists like to write about trends, and tying a PR pitch to a trend—or better yet, bringing a trend to a reporter’s attention—can be an effective way to get attention for your client or organization. But several caveats apply. Obviously, the trend you’re describing should be relevant to ...

Amazon Says Alexa’s Speech is Protected by the First Amendment

Amazon Says Alexa’s Speech is Protected by the First Amendment

The Verge
February 24, 2017

Amazon has filed a motion to dismiss a search warrant for recordings from an Echo owned by a suspected murderer. Amazon argues that both its users’ requests to Alexa and the response the company produces are protected under the First Amendment. The company says it should only have to turn this dat...

The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot

The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot

The Drum
February 24, 2017

The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar. A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m....

The Future of AI in Fashion

The Future of AI in Fashion

Digiday
February 24, 2017

Like many one-note fashion brands before it, luxury lingerie brand Cosabella wants to become a lifestyle brand. Choosing to branch out into a lifestyle brand is not a new strategy. The more products you offer customers, the more potential sales are on the table. But as Cosabella moves into categorie...