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Monday's Bad-@ss Job

Creative Director

Brabender Cox, Pittsburgh, PA

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Best of TZM: 6 Reasons Generalists are More Important Than Specialists

Up Your Game | Michael Baer
December 22, 2014

I’m good at a lot of things, but I’m not expert at any. And that probably sounds like a bad thing in today’s day and age. More and more, the business world seems to be ruled by expertise. Subject-matter experts. Vertical specialists. Domain authorities. Companies wage wars for sought-after technical mavens and so-called gurus. To advance in one’s career these days, one should naturally specialize. The days of the generalist are over, right?

Why Improving Relations with Cuba Makes Marketing Sense

Why Improving Relations with Cuba Makes Marketing Sense

Dwayne W. Waite Jr.
December 22, 2014

Say what you like about President Obama in regards to his politics — we are not here to defend nor criticize him on that front — but the way Obama looks at expanding or improving American business interests worldwide is something to be commended. Just about 90 miles south of Florida, there is a ...

The Instagram Purge Deletes Millions

The Instagram Purge Deletes Millions

Jessica Cherok
December 22, 2014

Instagram is cleaning house and deleting millions of pictures in what has been dubbed the “Instagram Purge.” The photo-sharing site is trying to rid itself of spam accounts, but some accounts lost thousands of followers, leaving many to wonder if the deleted accounts were legit. Needless to s...

2015 PRedictions

2015 PRedictions

Mike Bush
December 22, 2014

I may have struggled with predictions heading into 2014, but if at first you don't succeed, try and try again, as they say. So with failed attempts as the background of this post, here are my three predictions that we should be able to mock together in around 12 months. 1. PR firms will become more ...

Apple Brands Homemade Gifts

Apple Brands Homemade Gifts

Cindy Wendland
December 22, 2014

What do you give your loved ones for the holidays? Do you buy them something from the store or do you make them something meaningful? We are not talking about cookie exchanges or fruitcake or even the adorable gifts our youngsters make in school. ...