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Art Director, Toronto, ON

Trapeze, Canada

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Advertising Q&A with a Creative Director and a Strategist

Up Your Game | Emily Griebel
July 11, 2014

For this month’s article, I thought it would be interesting to interview a friend and long-time advertising creative director about the state of the industry. I then thought that it might be fun to compare his answers to mine, so below you will find my 10 questions and each of our answers.

Happe Hour - A Weekly Digital Marketing & Media Comic Strip
Stifling Creativity

Stifling Creativity

Dwayne W. Waite Jr.
July 11, 2014

As a teacher and advisor of many high school students, it is fascinating to see the structure and environment we create for our youth. We urge obedience and humility, and demand good behavior with the promise of reward. And we think to ourselves, is this the best environment to nurture creativity...

Big Event! Little Event! Share Yours with Livestream

Big Event! Little Event! Share Yours with Livestream

Emory Brown
July 11, 2014

Technology is the great equalizer, some say. It gives those who may have been at a disadvantage the advantages to help them play on a level playing field. Hence the invention of Livestream, a service dedicated to democratizing broadcasts by giving event producers and broadcasters the ability to ...

LEGO Rebuffs Greenpeace Campaign Video to Ditch Shell

LEGO Rebuffs Greenpeace Campaign Video to Ditch Shell

Jeannine Wheeler
July 11, 2014

If you’re a controversial brand (and industry), what might you do to gain a little goodwill? Team up with a much-beloved brand and bask in the associated benevolence. Well, Greenpeace is having none of it, releasing a strongly emotive video attacking the Shell/LEGO partnership to sell Shell-brande...

Kickstarter Makes Potato Salad Dreams Come True

Kickstarter Makes Potato Salad Dreams Come True

Jennifer Graber
July 10, 2014

Kickstarter, if you have not heard, is an online “funding platform for creative projects.” People and groups take to the site to find backers to support their projects. And backers usually get something in return for their pledge, such as a keepsake or dedication, etc. ...