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Sunday's Bad-@ss Job

Senior Marketing and PR Associate

IXL Learning, San Mateo, CA

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The Hidden Job Market: Fact or Myth?

Career Oxygen | Tom Kellum
April 21, 2017

You’ve no doubt heard that the best jobs are not advertised and are obtained by accessing the "hidden job market". Many resume writers, outplacement firms, career counselors, coaches, and networking groups all tout claims that a large percentage of the best jobs are in the so-called hidden job market, and that is where you should concentrate your job search efforts. Wait just a minute, though.

The 6 Most Important Social Media Trends of 2017

The 6 Most Important Social Media Trends of 2017

Contently
April 21, 2017

Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another S...

Why Storytelling is Crucial for Authentic Communication

Why Storytelling is Crucial for Authentic Communication

Muck Rack
April 21, 2017

You’ll often hear that public relations is an industry built on relationships. This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can bring to mind half-baked attempts to be genuine with audiences......

Why We Use Branding To Pull, Instead Of Sales To Push

Why We Use Branding To Pull, Instead Of Sales To Push

Forbes
April 21, 2017

It doesn’t matter how wealthy you are: We all have a finite amount of time and energy, and how you expend your resources determines how well your business performs. Do you use the majority of your time to pull clients to you through branding, or do you push your message out there through marketing...

The Washington Post Cuts Off Ad Tech Vendors Slowing Its Site

The Washington Post Cuts Off Ad Tech Vendors Slowing Its Site

Aaron Whitaker
April 20, 2017

It’s hard for publishers to say no to vendors that advertisers want to work with. But in its effort to speed up advertising, The Washington Post has had to rethink its use of vendors. As the Post has built on its own proprietary ad products, it has cut out several of the ad servers, ad builders...