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Tuesday's Bad-@ss Job

Account Supervisor

Mastermind Involvement Marketing, Atlanta, GA

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Positioning: Don't Try This at Home

Guest Column | Sean Duffy
May 23, 2017

I have one piece of advice for any communication professional that is thinking about repositioning their own brand: Don’t. Have you ever heard the expression, “A man who is his own lawyer has a fool for a client”? After we completed my own brand's repositioning, I can safely say this proverbial wisdom applies equally well to brand consultants.

Instagram Copies Another Snapchat Feature

Instagram Copies Another Snapchat Feature

Business Insider
May 23, 2017

In July 2014, Snapchat added the ability to see crowdsourced photos and videos from a specific location or event, like a concert or daily highlights from New York City. Nearly three years later, Instagram is adding the same feature to its clone of Snapchat Stories....

Bud Makes Patriotic Play With Camo Bottles

Bud Makes Patriotic Play With Camo Bottles

AdAge
May 23, 2017

The brew is getting particularly aggressive this year with limited-edition aluminum bottles draped in a camouflage design. The brand is also bringing back its "America" branded bottles and cans that debuted last summer drawing cheers and jeers....

Marketing Inspirations From 'Sgt. Pepper'

Marketing Inspirations From 'Sgt. Pepper'

Forbes
May 23, 2017

The Beatles' "Sgt. Pepper's Lonely Hearts Club Band" is celebrating its 50th anniversary. As part of the celebration, all kinds of behind the scenes stories are coming out about the making of this creative masterpiece....

20 Bits Of Corporate Jargon You Just Might Embrace

20 Bits Of Corporate Jargon You Just Might Embrace

PR Daily
May 22, 2017

Corporate communicators spend countless hours dealing with jargon. We delete it. We replace it. We enforce style guide rules related to it. We argue about it. Managing jargon is a staple in many careers....