Having made it over the transition hump from college graduate to gainfully employed PR and ad agency staffer, I have had my fair share of interviews. It’s fascinating to be “on the inside” and hear what agencies deal with as they search to fill more positions. Because of this, I’ve decided to provide a few do’s and don’ts of interviewing etiquette that might help you get in the door at a PR firm or ad agency.
Colvin’s point is that trying to figure out what computers can’t do and getting an education to fill that need is wrongheaded. The driving question is: What do high achievers need to know that brilliant machines never will? Colvin argues that high-value skills, built on the humanities and social sciences, are the only sure way to beat the machines.
Airbnb and the City of Seattle are in a debate over home sharing restrictions that has propelled the company to create TV, radio and web ads to show how the service has positively impacted its hosts in the city. The legislation, spearheaded by councilmember Tim Burgess and Mayor Ed Murray, was pr...
Despite the industry’s move to data-driven marketing, the D word still rankles in some circles. Yet the enlightened know that, if done well, programmatic creative can showcase advertising at its cleverest. More than that, it’s crucial to future-proofing your playbook. “Real” creatives ten...
Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat? Would his signal hold? Should he swi...
As publicists, it’s our job to advise clients on strategy, and sometimes, run interference on things they shouldn’t have done (or said). Having worked with my fair share of startups, I noticed that the same snafus came up again and again, across industries, that I didn’t experience with big...
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