Human Experience Associate Media Director
Admit it. Marketing is tough these days. Consumers have more access to information than ever before. Media channel and tactical options are infinite. Digital tracking and advertising data are exploding. It’s quite overwhelming to put together a smart short-term marketing plan, much less keep it consistent and optimized over the long haul.
SXSW is well on its way, and brands are showcasing how they are getting more and more interactive. And though we aren't sure if Kenneth Cole is present at SXSW, it is certainly flexing its digital muscle. Kenneth Cole is launching its "Man Up for Mankind" campaign. It is using Google Glass as ...
Want to sell your gun on Facebook? Showcasing your goods on Instagram? Well, you’re now going to have to deal with new restrictions. Facebook is seeking to cut down on the amount it and Instagram are used by people engaging — or seeing to engage — in illegal activities....
Probably the greatest relational challenge of our time - climate change - keeps getting reinforced as a concern. Rewire, the KCET public television blog, notes that hardly had one study seemed to give a bit of breathing room on the climate issue, when another cautioned, "Hold it, here's what you ove...
The South by Southwest (SXSW) Festival in Austin features an interactive track that includes the “Soap Lady”, gaming awards, acting workshops and more. This year it includes Kevin Bacon on Six Degrees turning 20 years old. Six degrees is the concept that everyone and everything are connected w...
