Most professionals want to advance at work. Some do not (because they would prefer not to move into a management position where they are supervising others), but the majority of us want to advance in some way and, at least, continue to feel challenged by what we do.
When a lifestyle brand is born, a core following finds an interesting point of difference that’s relevant to them. They identify with the brand on a personal level. This core following is small, but extremely passionate. They become instant advocates for the brand and evangelize the brand with honesty and fervor, bringing profound credibility to the brand.
In 2003 I had my first child—and I also had the all-too-common experience of learning that my workplace didn’t have a maternity policy. My boss “generously” offered me 12 weeks of unpaid leave; I could afford to take three. Upon my too quick return to work, I tried pumping in a bathroom stal...
Behind two opaque white glass doors on a storefront on Manhattan’s 14th Street, a team of sous chefs is chopping, marinating, and frying food for the Flatiron lunch crowd. A young intern wearing a loose T-shirt and a red baseball cap sits among a collection of stainless steel appliances, a warming...
Influencer marketing campaigns—also known as viral marketing or seeded marketing campaigns—seem to be all the rage these days. In some categories, such as fashion and beauty, marketers have gone all in and are heavily reliant on so-called “influencers” to help drive brand mentions, positive ...
Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival....
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