Marketing in 2015
March is upon us but the year is still young. There are new budgets, new priorities, new alignments, and new worries still to adjust to. Here are the top four critical issues my clients are working on for 2015.
Tuesday's Bad-@ss Job
Public Relations and Social Media Account Supervisor
bvk - Birdsall Voss & Assoc. Inc., Multiple Locations
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5 Keys to Managing a Career Transition
Mark Twain said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” While this quote is inspiring and easy to say, in reality it can be harder to actually implement, as we all know.
PR Evolving Around Content
Mark Schaeffer notes that three of today’s key PR disciplines – SEO, influence marketing and content distribution – hardly existed five years ago, “…but they are absolutely essential to business success today…” “Can PR’” Shaefer asks, “evolve and embrace these crucial new acti...
Copywriting: There Are More Gigs Than Meet the Eye
This week, a potential client asked me if I wrote sales copy. My immediate thought was, “Isn’t all copywriting sales copy?” Besides being more of a creative person, sales is the main reason I got into copywriting. I was always great in sales. I grew up with an entrepreneurial father and mother...
Say Hello to New MacDonald
The war on our food is in full effect, with GMO enthusiasts and organic advocates paving the way. Only Organic, a member of team pro-organic food, vows to educate the public on the meaning of “going organic” by addressing the environmental and......
UNICEF Uses Wearable Technology To Empower Kids And Save Lives
Practically everyone these days utilizes a piece of wearable technology or knows someone who does. We track our steps. We count our miles. We calculate calories. You name it, we use wearable tech to do it. But does your wearable tech literally convert energy and activity into food? Well, it soon wil...
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