Last week I had a terrible experience with a cable television service. They didn’t show up for the installation appointment, and were unable to set up a new appointment when I called to reschedule. So like any curious marketer would do, I tweeted about it just to see what kind of response I would get. The response I got surprised me.
We love the ads on Yahoo Mail. Today we saw one for Duracell Quantum. Our children are older, so we don’t buy as many batteries as we used to, so somehow this product got past us. Who knew? We didn’t. Two of the ways Duracell focused on reaching people was through football and disaster relief...
People wonder why David Ogilvy was such a success. In reality, it is no wonder; he examined what his customers wanted, and then he gave it to them. Ogilvy was trained under the famous Dr. Gallup, the creator of the Gallup poll. In Ogilvy's time, he was charged with figuring out what movies should...
Good, convincing medical care requires good doctor-patient conversations. This is a relational precept that our pressurized, high-cost medical system tends to overlook. In the context of the current U.S. vaccination crisis, Dr. Dennis Rosen explains in a new book, “Vital Conversations,” why goo...
Some things get better with age. Tinder, however, may not be one of them. The new premium version of Tinder is out, and if you’re over 30, you’ll have to pay more. You can now pay to use Tinder’s premium features, including the ability to go back......
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