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Jane Pauley Returns to Today
     
Featured Columns
Original articles from industry thought-leaders.
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Original and insightful articles from the biggest names in the business
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Devil to PayDevil to Pay
In the Devil to Pay series, Richard Laermer explains WHAT a real life successful service business is and WHY the old rules are out the freaking window.
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TALENT ZOO MEDIA BLOG NETWORK Wednesday, March 10, 2010
Talent Zoo Media Blog Image Beneath the Brand: Dear Lindsay: Any Publicity Is Not Good Publicity
 
Beyond Madison Avenue: The Real Cover Story in Depp
 
Digital Pivot: You Can Fight the Bull With This Word Add-on
 
Flack Me: Amazon's Retailing Black Eye
 
WEDNESDAY FEATURED COLUMNIST
Copywriters Need Feedback, Not Prescriptions
Edits happen. Where copy tends to get off track, though, is when the client (or manager) rewrites everything without reinforcing in any way their role as the informant and your role as the doer.
THIS MORNING'S TOP HEADLINES Wednesday, March 10, 2010
Hilton Hotels Holds Closed Review for Creative (AdAge)
Involves a small group; whether the incumbent, Y&R, will defend is unclear.
Burnett's Chief Strategy Officer Steps Down (AdWeek)
Ben Kline joined Burnett as chief marketing officer in 2003; his replacement will come from outside.
Lindsay Lohan Sues E*Trade (AdAge)
Alleges Grey's "Milkaholic" Super Bowl spot referenced her.
Featured Jobs March 10, 2010

Production Artist, Counterpart, Memphis, Tennessee
Account Executive, Digital Sales, RollingStone.com, Chicago, Illinois
Junior Art Director/Designer, TracyLocke, Wilton, Connecticut
+ See More
TODAY'S TOP HEADLINES - UPDATE Tuesday, March 9, 2010
Verizon Victorious in Battle to Air NFL Games (BuisnessWeek)
Won four-year rights to show live games on its mobile phones.
Toyota's Latest Ads Ignore Recalls (CNNMoney)
Tout low interest and financing after sales dropped nine percent in February.
TALENT ZOO MEDIA BLOG NETWORK Tuesday, March 9, 2010
Beneath the Brand: Are You Where the Audience Is?
 
Beyond Madison Avenue: Study Finds Binge Drinking PSAs Might be Ineffective
 
Digital Pivot: You Can Fight the Bull With This Word Add-on
 
Flack Me: PR's Becoming More 'Personal'
 
TUESDAY FEATURED COLUMNIST
Why Your Brand Doesn't Need A Social Media Expert
The central issue is not how social media can change marketing. The real issue is how social media has already changed the people we market to. I'm not just talking about the way our customers view technology or communication.
RECENT NEWS Tuesday, March 9, 2010
Activision Blizzard Sets Sights on TBWA\C\D (AdWeek)
Switches U.S. creative duties for 'Guitar Hero' franchise from CP + B.
Academy Awards Adds Five Million Viewers (AdWeek)
ABC's telecast averaged 41.3 million viewers or five million more than last year.
FEATURED JOBS Tuesday, March 9, 2010
Graphic Designer / Interactive, Woodbine, Winston Salem, North Carolina
Account Manager, Pappas Group, Mc Lean, Virginia
Media Planner/Buyer, Pappas Group, McLean, Virginia
TODAY'S TOP HEADLINES - UPDATE Monday, March 8, 2010
MDC Acquires a Majority Interest in Team Enterprises (AdWeek)
Team worked alongside CP+B on projects for Domino's Pizza, VW, and Diet Coke.
Beiersdorf Bestows Media and Buying Account (AdAge)
Carat wins after review; reportedly included incumbent OMD.
CVS Considers Four for Media Review (AdWeek)
Four reportedly in the hunt are Mindshare, MediaCom, OMD, Universal McCann.
TALENT ZOO MEDIA BLOG NETWORK Monday, March 8, 2010
Beneath the Brand: Enhancing a Personal Brand
 
Beyond Madison Avenue: Here Comes the Urban Bride
 
Digital Pivot: Yahoo! 'Drowning in Data'
 
Flack Me: Trust Rebounding, Says Edelman Survey
 
MONDAY FEATURED COLUMNIST
Bravery's High Return Rate
It seems that advertising is always the first line item cut, whether it is during actual or just perceived hard times. This forces marketing directors to accomplish more with fewer resources. However, when companies take the opposite approach and actually invest in their marketing, they are rewarded with significant growth.
RECENT NEWS Monday, March 8, 2010
Initiative Announces Global Strategy Chief (AdWeek)
Eric Bader fills newly created position; will begin his duties in April.
JWT Hires Three for Global Expansion (AdWeek)
Jean-Louis Roche, Alex Pallete, and Facundo Goldaracena head a new task force that will focus on attracting global business.
FEATURED JOBS Monday, March 8, 2010
Sales & Marketing Coordinator, Zhena's Gypsy Tea, Ojai, California
Creative/Production Manager, Ad Solutions Group, Nashville, Tennessee
Sr Copywriter, Digitas, Boston, Massachusetts
SATURDAY FEATURED COLUMNIST
Welcome to the New Normal
To embrace the future, or what I’m calling the New Normal, you have to let go of the past. That’s true if you’ve been tossed out like expired milk or you’re pining for the ad glory days like Napoleon Dynamite’s Uncle Rico.
RECENT NEWS Saturday, March 6, 2010
'Alice in Wonderland' Ad Ignites Debate (CNN)
New Disney movie serves as centerpiece for a fake front page of Los Angeles Times.
GM Does an About-Face (CNNMoney)
Will offer 661 dealerships set to close a chance to remain open, thanks fo Congress.
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BEYOND MADISON AVENUE
BEYOND MADISON AVENUE
The ad industry's cutting edge blog.
DIGITAL PIVOT
DIGITAL PIVOT
A blog about new and digital media.
FLACK ME
FLACK ME
Public Relations from the inside out.
BENEATH THE BRAND
BENEATH THE BRAND
A blog for leading marketers.



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