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Monday's Bad-@ss Job

Associate Director, Paid Search Media

iCrossing, Chicago, IL

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Your Creativity is Not Defined by the Medium You Work In

Up Your Game | Derek Walker
January 26, 2015

There’s a school of thought among some advertising professionals and clients that it takes a specific type of creative person to create great advertising for a specific medium; i.e., it takes a great print writer to write long copy or it takes a digital writer to write great digital or... That’s pure crap.

Privacy Loss to Combat Cyber Bullying

Privacy Loss to Combat Cyber Bullying

Jessica Cherok
January 26, 2015

The State of Illinois has taken steps to handle cases of cyber bullying a lot more seriously. The state just passed legislation this January requiring that those suspected or accused of cyber bullying turn over the passwords to their social profiles. The law also now includes social media sites ...

Orange Theory Fitness is a Game Changer

Orange Theory Fitness is a Game Changer

Cindy Wendland
January 26, 2015

It’s January, and the gyms are packed with people. It may be people with New Year’s Resolutions or just people wanting to be healthy. As we make our way around the indoor jogging track, we have to dodge and swerve to avoid all the other runners......

Should Consumers Advocate for Black & White Ads?

Should Consumers Advocate for Black & White Ads?

Dwayne W. Waite Jr.
January 26, 2015

For most consumers, choice becomes difficult because of the number of options, the similarity between products, and the over-stimulation of the senses. When we sense that a deal could be too good to be true, we often hold off to the point that we end up......

A New Sharing Site Aims to Infect Users With Content

A New Sharing Site Aims to Infect Users With Content

Mike Bush
January 23, 2015

Sometimes, the headlines write themselves. This post was almost called “Journalists finally correct, PR people are infectious,” but I held off. A new social network called Plague has grown pretty considerably since November, and may force every PR firm......