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Thursday's Bad-@ss Job

ACD/Art Director

Saturday, Charlotte, North Carolina

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A 3-Step Strategy for Dealing with Difficult Clients

Up Your Game | Adrienne Erin
August 20, 2014

In the world of business, working with clients can be quite the challenge. They can get angry, loud, and difficult — sometimes reasonably so, sometimes not. Regardless of why they’re being testy, appropriately dealing with these people, their emotions, and the problems at hand can make the difference between doing future business and losing a client forever.

Is the Quest for Content Killing Newspapers?

Is the Quest for Content Killing Newspapers?

Shawn Paul Wood
August 20, 2014

Regretfully, it is no secret that newspapers — particularly community publications or those in smaller markets — are fighting each day just to stave off bankruptcy. Perhaps worse: irrelevance. What publishers are discovering more and more is that content really is king, and all that "news" mess ...

The Merging of Brands and Content Creators

The Merging of Brands and Content Creators

Dwayne W. Waite Jr.
August 20, 2014

As the "content is King" philosophy continues to ring true, many brands and organizations are re-structuring their houses to make content and marketing fit better together. Many are beginning to realize that the better strategy to attract customers is to provide information that is useful to them, a...

Emotional Branding by Citi

Emotional Branding by Citi

Cindy Wendland
August 20, 2014

Nothing is more appealing than when it has an emotional tie. It grabs your heart and soul. Marc Gobe wrote Emotional Branding: The New Paradigm for Connecting Brands to People in 2010. He says, “Emotional Branding is about this amazing relationship and connection people have with some brand...

Ask.fm's New Owners Promise Big Safety Changes

Ask.fm's New Owners Promise Big Safety Changes

Jessica Cherok
August 20, 2014

Tinder has bought the problematic website Ask.fm and promised to “invest millions” in improving the site’s safety features for its users. Ask.fm has been linked to several teenage suicides in recent years....