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Wednesday's Bad-@ss Job

Director of Marketing, Smart Cities

Citilabs, Atlanta, GA

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Don't Sell Your Time, Sell Your Value

Career Oxygen | Paul MacFarlane
December 6, 2016

This is a message for ad agencies, marketing firms, consultants, freelancers, and everyone who buys or sells a service. Hmmm. That means you and me. Almost always, a freelancer or consultant is asked what their "hourly rate" is.

How To Hire Strategic Thinkers — Not Just Order Takers

Hire & Higher | Drew McLellan
December 6, 2016

Good help is hard to find. You want people you can throw in the deep end on day one and can trust to make smart decisions and understand the context and impact of their choices. In other words, you want strategic thinkers. I work with hundreds of ad agencies every year, and they describe this as their No. 1 challenge. They can easily find great order takers, but these employees don’t know how to independently guide clients, which means the senior staff has to oversee everything.

How Chatbots will Revolutionize Holiday Shopping

How Chatbots will Revolutionize Holiday Shopping

The Drum
December 6, 2016

It seems almost quaint that there was a time when holiday shopping meant harried parents drove to physical stores in search of the season’s must-have toys for their children. And just as e-commerce changed the holiday shopping game, delivering said toys to consumers’ doorsteps not unlike Santa h...

Lessons In Pricing A Product: Why My Startup Rejected The 'Freemium' Model

Lessons In Pricing A Product: Why My Startup Rejected The 'Freemium' Model

Forbes
December 6, 2016

One challenge every entrepreneur faces is figuring out the value of the product they are selling, and how best to price it. Some entrepreneurs may be tempted to give away their product for free at the outset (aka “freemium”). It sounds like a good idea, right? If people are using it, they will l...

A Holiday Gift Guide for the PR Industry Professional

A Holiday Gift Guide for the PR Industry Professional

Muck Rack
December 6, 2016

So, it’s officially the holiday season (where did 2016 go?) and you’re likely doing some sort of holiday shopping. You’re looking for the ideal gift for family, friends, and of course--your coworkers. Searching for ideas? Well, look no further. Here is a handy gift guide for the PR industry...