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Wednesday's Bad-@ss Job

Web & Digital Marketing Specialist

Polyglass USA, Inc., Deerfield Bch, FL

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Writing to Scale: A ‘Pentatonic’ Approach to Better Copy

Up Your Game | Jerry Northup
March 1, 2017

Like most writers, I enjoy my job. I look forward to the unpredictable nature of what kind of project may come in the door at any time. The challenge of starting from a blank page is always a great kick-start to my day, but I also like getting away from it.

Why Your Resume Is Like a Burger

Career Oxygen | Kelly Smith
February 28, 2017

Nothing gets your foot through a recruiter’s door like an intriguing CV. Here are some simple rules that you can follow to achieve a coherent and effective resume. A resume is made up of many different layers, not unlike a burger. It needs to have a "bun," or strong foundation to start with that gets the point across of who you are and where you want to go. This is the first thing the recruiter sees, and either encourages them to look further or put it in the "no" pile with the rest.

How Can PR Help to Restore Public Trust in Media? Here’s Three Tips

How Can PR Help to Restore Public Trust in Media? Here’s Three Tips

Bulldog Reporter
March 1, 2017

According to a late 2016 Gallup poll, only 32% of respondents had “a great deal or fair amount of trust in the media.” This statistic is unsurprising, given the rise of “fake news” permeating today’s headlines and social media feeds. For communications professionals, the fact that consu...

YouTube Launches Its Own Streaming TV Service

YouTube Launches Its Own Streaming TV Service

The Verge
March 1, 2017

At an event in Los Angeles this afternoon, YouTube announced its own streaming TV service. The offering will mix live-streams of broadcast and cable television programming with the wealth of online video found on YouTube. It’s the latest in a surge of over-the-top (OTT) services trying to woo cons...

Fashion Advertising is Out of Ideas

Fashion Advertising is Out of Ideas

Digiday
March 1, 2017

Fashion ads tend to be idealess. Labels are selling an image, not the clothing. Image advertising can still be conceptual, but most fashion ads and campaigns are created by fashion photographers. And most fashion photographers don’t have a clue what an ad “concept” is. To them, a concept is di...

Living Proof That A Hobby Can Become An Enterprise - Meet Kevin Curry

Living Proof That A Hobby Can Become An Enterprise - Meet Kevin Curry

Forbes
March 1, 2017

As I have grown as an entrepreneur, I’ve met startup founders whose stories inspired me to change and improve how I operate my business. Instead of keeping those lessons to myself, I’m sharing them with the Forbes community in a series I’m calling Lessons From Innovators. Kevin Curry is th...