Social Media Is All About Context
An important thing about context is that reaction is often as powerful and sometimes more powerful than initiation. You don’t have to have all the big ideas or even start the ball rolling.
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Happy birthday! The #Hashtag Turns 10
On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day. ...
How Carpool Karaoke Became A YouTube Sensation
James Corden’s Carpool Karaoke, where he's joined by a celebrity in a car for a singsong and a chat, is a YouTube sensation that has rejuvenated the late-night talk show genre....
Apple and Nike Top List of Millennials' Favorite Brands
Millennials probably don't care about your brand. But the ones they do care are helping burnish their own personal brands, according to new research....
6 Stories That Are Not Pitch-Worthy
In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff....
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