It being Academy Awards season, I thought it made sense to give the Oscar for best Marketing Effort of the year. And that would go, hands down, to CVS, for their decision to stop selling cigarettes in all their stores by October 2014. Saying that “the sale of tobacco products is inconsistent with our purpose,” CVS is removing cigarettes and tobacco products from all its stores — representing an annual loss of $2 billion in revenue from tobacco shoppers.
Several of our marketing colleagues questioned our opting for the public classroom. Not only is the pay worse than an account executive at an agency, but you are expected to do even more with less....
So often, as comms professionals, we overlook a simple truth. We tirelessly edit our press releases, blogs, tweets, status updates, etc., to ensure that every word carries meaning. As the saying goes, we make sure that not a single hair is out of place. Then we slap stock photography into the post.....
In the branding world logo redesigns are a tricky business. Success in doing so can be quite difficult to attain. Anyone remember the Gap logo redo debacle from a couple years back? Yeah, thought so. So it is always a bit surprising that there is not more apprehension involved......
This spring will be the first big wave of interns since the groundbreaking lawsuits against FOX Searchlight and Condé Nast last year. The bad news is: Condé Nast has permanently “discontinued” its internship program. The good news is: Nearly 97 percent of employers plan to hire interns in 2014...
