When Coronavirus first started affecting our work routines, many professionals made a temporary, makeshift office space. We assumed that after a few months we would be back to our normal offices, so we just made it work. However, for many industries, working from home is going to continue for an indefinite time.

More engagement is on the lips and on the wish list of every marketer. The common understanding is that “engagement” is an aggregate measure of a variety of interactions, which include clicks, likes, comments, shares, downloads, sign-ups, retweets and re-posts. Engagement is a proxy for conversion in environments where goods and services aren’t directly sold.