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Tuesday's Bad-@ss Job

Senior Art Director

The Integer Group, Chicago, IL

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Create Your Visual Brand in 8 Steps

Up Your Game | Barry Eisenman
July 28, 2015

Our industry, point of purchase display, is archaic. If you look through various websites within the industry, you will find sites that look old fashioned and are all very similar. There are no real differentiators or “wow factors” between the sites, other than the logos. For the past four months, we have been redesigning our website to stand out amongst the competition while creating a more visual brand.

Getting Smart About Creativity

Up Your Game | Dan Erwin
July 27, 2015

When you’re getting advice about creativity or reading one of the many books about the subject, you need to be careful — very careful — because many, if not most, perpetuate our highly Western, misleading, and individualist cultural ways. That typically means that we’re going to have to go digging into our own mindset and belief system to revise and reframe these wrongheaded beliefs if we want to really understand creativity and innovation.

So Fresh You Can Feast Like a Grizzly!

So Fresh You Can Feast Like a Grizzly!

Cindy Wendland
July 28, 2015

Except you’re a human and get to use a fork, and drink wine. That’s the message Bonefish Grill is sending about their salmon. They have salmon hitting their grill that is incredibly fresh. It looks delicious on the 20-second YouTube video. Bears love to catch and eat salmon....

Do People Really Still Buy Leads?

Do People Really Still Buy Leads?

Dwayne W. Waite Jr.
July 28, 2015

If we are the ones bringing the bad news to you, we are dreadfully sorry that someone didn’t tell you sooner — the age of buying leads is over. With the age of digital marketing, marketing analytics, CRM, social media, and “inbound marketing,” there is no excuse to settle for finding a fi...

Someone is Earning Their Crisis Cred

Someone is Earning Their Crisis Cred

Mike Bush
July 28, 2015

Over the weekend, it emerged that a PR firm has been brought in to do some sort of damage control for Gawker, the embattled media company. Gawker’s obviously built on snark and celebrity news, and when a news organization like this comes under fire, well, let’s just say that don’t do it small....

Being Mushy on Facebook a Sign of True Love

Being Mushy on Facebook a Sign of True Love

Jessica Cherok
July 28, 2015

People who are in love are gross. Not really, but it's certainly tiring to scroll through your Facebook feed and see all of the happy, loving couples gushing about their relationships. In fact, you may even be inclined to assume some of them are lying about their happiness. That may be true for s...