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Featured Columns
Original articles from industry thought-leaders.
Guest ColumnGuest Column
Original and insightful articles from the biggest names in the business
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Career OxygenCareer Oxygen
Breathe life into your job hunt or simply get the know-how you need to manage your career effectively.
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New Media EdgeNew Media Edge
The most up-to-date- trends and thoughts on digital marketing and the most effective ways to capitalize on ever-changing technology.
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Marketing MoxieMarketing Moxie
The brightest minds in marketing share thoughts and opinions on new strategies and old favorites.
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FRIDAY FEATURED EDITORIAL
CAREER OXYGEN
How to Make a Name for Yourself From Day One
Fantasizing about that perfect name is how the marketing world thinks in their never-ending branding quest.

TODAY'S NEWS Friday, September 3, 2010
[Media] Avis, Hertz Near Finish Line (USA Today)
Rental companies in bidding war for Dollar Thrifty; shareholders to vote Sept.16.
[Marketing] FTC Targets 48 (MediaPost)
Subpoenas 48 food companies that market to children and teens.
TODAY'S NEWS UPDATE Thursday, September 2, 2010
[Media] 3G Capital Has It Their Way (CNN)
Buys Burger King in a deal valued at $4 billion.
[Digital] HP's Acquisition Par for the Course (The New York Times)
Wins bidding war with Dell for tech company 3Par; is valued at $2.1 billion.
TALENT ZOO BLOGS Thursday, September 2, 2010
Beneath the Brand: Will MySpace Take Note and Rebrand?
 
Beyond Madison Avenue: Hair It Is: NFL Star, Pitchman Scores New Deal
 
Digital Pivot: WKAR: Old Media That Has Turned the (Online) Page
 
Flack Me: Video the Medium of the (PR) Moment
 
THURSDAY FEATURED EDITORIAL
MARKETING MOXIE
Why Good Ads Are Often Loved and Hated
Ads are subjective -- like music or art -- and some will love certain styles and messages, while others will hate the exact same ad.
RECENT NEWS Thursday, September 2, 2010
[Digital] Apple Rocks Out With Ping (ClickZ)
Will serve as a social network for musicians and fans within iTunes store software.
TODAY'S NEWS UPDATE Wednesday, September 1, 2010
[Marketing] Scottrade Is Sold on Kim Wells (AdWeek)
Promotes Wells to CMO; she moves from director of branding and website marketing.
[Media] Conan O'Brien to Host 'Conan' (Reuters)
Talk show host and comedian's new show on TBS premieres Nov. 8.
TALENT ZOO BLOGS Wednesday, September 1, 2010
Beneath the Brand: Will MySpace Take Note and Rebrand?
 
Beyond Madison Avenue: Advertising Efforts That Bring Health to the Table
 
Digital Pivot: WKAR: Old Media That Has Turned the (Online) Page
 
Flack Me: Video the Medium of the (PR) Moment
 
WEDNESDAY FEATURED EDITORIAL
CREATIVE CORNER
Need Inspiration? Break Away From Your Comfort Zone
We all have to be wary of becoming experts only at the same things about which everyone in our crowd is also an expert
RECENT NEWS Wednesday, September 1, 2010
[Digital] Sony Updates, Unveils E-Readers (The New York Times)
Are smaller, lighter and have touch screens; prices range from $179 to $299.
[Marketing] TBWA\Chiat\Day Los Angeles Adds Three (PR Newswire)
Hires Neil Saunders, Catherine Heath, and Clyde McKendrick as planning directors.
TODAY'S NEWS UPDATE Tuesday, August 31, 2010
[Media] Nissan Leads the Path With the Leaf (USA Today)
Taking orders for first all-electric car from a major automaker; arrives in December.
[Advertising] Jeff Kling Departs Wieden Amsterdam (AdWeek)
Resigns as executive creative director to pursue "independent creative opportunities."
[Media] 'Dancing' Trots out Season 11 Cast (USA Today)
Includes actress Jennifer Grey, Sarah Palin's daughter, Britsol; premieres Sept. 20.
TALENT ZOO BLOGS Tuesday, August 31, 2010
Beneath the Brand: Will MySpace Take Note and Rebrand?
 
Beyond Madison Avenue: Advertising Efforts That Bring Health to the Table
 
Digital Pivot: Facebook Grows Older and Older
 
Flack Me: Measuring Sharpens Objectives
 
TUESDAY FEATURED EDITORIAL
GUEST COLUMN
Gross-Out Food Wars
Whether these offerings are appetizing to consumers, a market opportunity does not a brand success make.
RECENT NEWS Tuesday, August 31, 2010
[Media] Emmy Ratings Fall Flat (MediaPost)
Increased slightly to 13.5 million viewers, a 4.1 rating among adults 18-49.
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FEATURED BLOGS
BEYOND MADISON AVE. BEYOND MADISON AVE.
The ad industry's cutting edge blog.
DIGITAL PIVOT DIGITAL PIVOT
A blog about new and digital media.
FLACK ME FLACK ME
Public Relations from the inside out.
BENEATH THE BRAND BENEATH THE BRAND
A blog for leading marketers.
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