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Tuesday's Bad-@ss Job

B2B Content Marketer

TripAdvisor, Needham, MA

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Why Marketing Is So Difficult

Up Your Game | Emily K. Howard
April 26, 2017

Many of my friends and family members say that Esparza’s work is “magical.” What I mean by this is they think our creative ideas and advertising campaigns just appear by magic. We simply wave a wand and beautiful and strategic work just comes to life. If only it were that simple.

Work/Life Balance: At What Cost?

Up Your Game | Scott G. Howard
April 25, 2017

We’ve all heard the proverb “all work and no play makes Jack a dull boy.” I believe that to be true. Advertising is a very deadline-driven business, and we all succumb to the demands on our time, getting constantly pulled in many directions, often stretching ourselves much too thin.

Amazon is Taking a More Simplistic Approach to Music Streaming

Amazon is Taking a More Simplistic Approach to Music Streaming

The Verge
April 26, 2017

Six months ago, Amazon launched Music Unlimited, its on-demand music service, designed to compete against the likes of Spotify and Apple Music. Six months later the company hasn’t shared any subscriber numbers, but it is very bullish about its prospects, encouraged by the success of its Echo smart...

6 Important Questions Communicators Need to Ask in a Crisis

6 Important Questions Communicators Need to Ask in a Crisis

Muck Rack
April 26, 2017

When we work with our clients in crisis communications planning, we walk through the following questions: 1. What’s the worst that could happen? This is where you brainstorm every possible worst case scenario that could happen to your organization. This should capture everything from market...

Brands are Testing Shoppable Videos on Instagram Stories and Snap Ads

Brands are Testing Shoppable Videos on Instagram Stories and Snap Ads

Digiday
April 26, 2017

Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets us...

Stew Leonard And The Greatest Marketing Story Ever Told

Stew Leonard And The Greatest Marketing Story Ever Told

Forbes
April 26, 2017

In 2003 my wife Jennifer and I bought our first home. It was an old stone colonial in Norwalk, Connecticut. Norwalk is located one hour outside of New York City. Just down the hill from our home was a Connecticut landmark named after its founder Stew Leonard. Stew Leonard’s, or as the locals call ...