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Wednesday's Bad-@ss Job

Communications Marketing Director

CUNY Hunter College, New York, NY

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Start on the Wrong Path and Stay There

Career Oxygen | Bart Cleveland
August 30, 2016

Is your career path a downward spiral? Why do most careers start and stay on the wrong path? It’s simple when you think about it.

Facebook’s Editorial Purge has Completely Backfired

Facebook’s Editorial Purge has Completely Backfired

The Verge
August 30, 2016

It’s been a rough few days for Facebook’s Trending Topics. The company announced on Friday that it’s made the news list more automated by removing article descriptions and leaning more heavily on algorithms to produce it. The company also reportedly fired as many as 18 editorial contractors re...

Welcome to PR, Grads! 8 Pitching Tips for PR Pros Just Starting Out

Welcome to PR, Grads! 8 Pitching Tips for PR Pros Just Starting Out

Bulldog Reporter
August 30, 2016

Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue. I met some legends that ...

The Chipotle Effect: It's Time to Re-examine Your Social Media Policy

The Chipotle Effect: It's Time to Re-examine Your Social Media Policy

The Drum
August 30, 2016

In January of 2015, Chipotle employee James Kennedy tweeted something negative about his job. The moment he tweeted, he broke Chipotle’s corporate policy forbidding employees to post about the company on social media. And while Kennedy’s tweet was negative in tone, Chipotle and other brand’s s...

Gatorade is Running a Serena Williams Snapchat Video Game Ad

Gatorade is Running a Serena Williams Snapchat Video Game Ad

Digiday
August 30, 2016

Gatorade is pushing the boundaries of Snapchat with a video game ad tied to the U.S. Open. The old-school tennis game features 22 levels with each representing one of Serena Williams’ Grand Slam wins. Level 23 will unlock on September 10, the day of the Women’s Finals, should Williams win....