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Friday's Bad-@ss Job

Media Planning//Buying Supervisor

Avalanche Media Group, Austin, TX

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Stop the Bullsh!t and Make Your Dreams a Reality

Guest Column | Carl Hartman
September 30, 2016

I actually remember one situation where a senior executive at another organization was required to provide a report to our company, and after several weeks of waiting and making multiple requests, FINALLY the report arrived. I dug into the report with great vigor for several days. However, every page was not relevant to our project. Eventually, I confronted the individual in an attempt to understand the content of the report. More time went by, and eventually she admitted to me that she simply pulled a random document from her files, changed the title, and sent it to me so I would stop bothering her about the deadline for the report.

Data Ownership Remains an Unsolved Problem Between Agencies and Clients

Data Ownership Remains an Unsolved Problem Between Agencies and Clients

Digiday
September 30, 2016

Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it. There is no question that in many......

5 Classic Debate Techniques To Help You Nail Your Next Pitch

5 Classic Debate Techniques To Help You Nail Your Next Pitch

Hubspot
September 30, 2016

You might be asking, "What the heck does debating have to do with pitching prospects?" A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects....

What You Gain (and Lose) With Ungated Content

What You Gain (and Lose) With Ungated Content

Contently
September 30, 2016

For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on th...